Buddy Media, a company that provides a social publishing software suite to enterprises, has just acquired British company Brighter Option, a developer of Facebook Ads, to add paid advertising to their offer to marketers. By integrating the newly bought Facebook Ads API developed by Brighter Option, Buddy Media will now
A nightmare scenario that keeps business owners and in-house marketers up at night is that maverick employee who creates embarrassing scenes on his/her personal social media accounts. Here are six practical tips to help keep employees from making you guilty by association.
Clicking Labs decided to rebrand their latest social sharing startup from Koaky to Keeko to manage a “seamless marketing campaign for the future.”
Editorial planning is vital to public relations. Editorial calendars provide schedules for content pieces that are to be published and designate the desired medium. Plans need to be flexible, or they’ll come apart during crises.
In PR agency news, Waggener Edstrom Worldwide has just announced having expanded their consumer portfolio in Hong Kong by adding leading travel luggage company Samsonite. According to the WE release, the agency will provide the full range of services for Samsonite including; corporate communications and digital influence strategy, market insight,
A business Facebook account is certainly a valuable marketing and publicity tool. But if it’s managed badly it can backfire on you and end up harming your business’ image.
The city of Hudson, Ohio is all set to hire professional PR and marketing help to promote economic development there. According to news from Hudson Hub Times, the council there has already approved the move to foster growth via outreaches and branding. A statement by Economic Development Director Chuch Wiedie
A storm of bad publicity could be about to blow up for some US baby food manufacturers. It’s been reported that substantial amounts of arsenic have been discovered in a sweetener used as one of the primary ingredients in two, as yet unnamed baby formulas.
One sure sign your company is behind the social media learning curve, or at least the news curve, is announcing you’ve just adopted some tech solution that may not matter in months. One of the world’s finest hoteliers, Kempinski, just announced adopting Revinate as a so called “social media solution.”
There comes a time when a growing business needs help, and finding the right help is a challenging job for any business owner. Learn how to get the best candidate.
