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The details are not so important for PR professionals or the Goofy Awards, as the implication. The question is; “Should any credible PR agency even undertake such a campaign?” I suppose if Johnny Cochran can make a big name defending O.J., and the money is right, then some agencies would jump at the chance. However, I know that turning down such a fiasco would render as much good publicity as the bad this one will sling.
Being number one carries with it a set of expectations. The expectations of clients, potential clients, contemporaries, competitors and business at large demand a perfect digital image. I did not set out to pick on a giant today, a failed expectation led me to it. Expecting a company with over 3,000 employees, an elite clientele, and a reach that spans 5 continents to display an awesome digital world presence is natural.
If you have ever felt overwhelmed by all the different things that have been published at the speed of light in the last few weeks since the site was started, and are looking to get some idea on what the heck Public Relations individuals/experts/specialists do, but do not really know where to start, we are going to start a section where we’ll talk about the fundamentals of Everything PR.
“If a company does not think enough of themselves or their potential clients to make the best site (or store front) possible, then how can they be expected to convey their client’s ideals?”
SHIFT will focus on increasing brand visibility and generating greater awareness of Powered and its services.
Bromley, which represented Western Union from 1995 through 2002 in the US Hispanic community, is back in the Western Union family.
In our view, Sage is a company that “does things differently.” They do not hide behind false pretenses – the language on the site is clear and uncluttered by hype.
AdvanceMe has been presented a Gold award for the execution of a radio media tour that featured Glenn Goldman, President and Chief Executive Officer of Capital Access Network.
Another thought is; “Is using deceptively simple but powerfully effective powerful enough to effectively modify something that can uncover the core, unfiltered and spontaneous trigger that tells someone they are being baffled with BS, or will this cause people to act erroneously?
This PR blunder comes from a PR agency in Leeds, Yorkshire, England. According to the Yorkshire Post, Weber Shandwick, a local PR firm, was hired by a paint manufacturer Tor Coatings to be their...
