Many different thoughts on what will be in marketing and public relations in 2021. We interviewed a number of experts and people in the field on these issues, and here are their thoughts. “Marketing has traditionally been about audience building, but it’s starting to shift to “community building.” Instead of simply
Ayelet Noff, Founder and CEO of SlicedBrand, has been in the PR and marketing space for the last 20 years, and has led the PR activities of over a thousand technology companies in various fields, including AI, health tech, blockchain, mobile, cybersecurity, and fintech. We asked her today about her
A lesson to be learned from the pandemic is the importance of communications, especially with the news media. In this fast-moving world, it is more important than ever. That’s one of the specialties of Leff & Associates, a highly respected public relations and communications firm based in Atlanta. Founded by
It’s been more than 470 years since this phrase credited to French theologian John Calvin first appeared. Since then, it’s been restated by others and used in at least one play and several songs. It now appears that the phrase will apply to COVID-19 and change many businesses and lives
TikTok is all the rage this year, and naturally with that comes brand attention from companies wanting to advertise, market and win customers via this rapidly growing social media tool. Here are some expert thoughts on how to market and win on TikTok. “Tiktok has become influential to youth now.
What do marketers think is likely to happen in the new year in the world of marketing, digital publicity, influencers and more? Megan Maguire, SVP East Coast PR, LEWIS said that “Consumers want more authenticity from influencers. 2020 has shown us that consumers are deeply invested in who the influencers they follow are
Nassau Community College, a constituent member of the State University of New York system, is a comprehensive, full-opportunity institution of higher education. All who can benefit from its resources have the opportunity to expand their knowledge and skills and to pursue the goal of lifelong learning. The College is dedicated
Strategic communications agency Karv Communications is one of the country’s top firms providing PR support to the legal profession, according to Chambers & Partners, an independent research firm. In addition to ranking lawyers in more than 200 locations, Chambers’ 200 researchers also review and rank firms that support the legal
We asked marketers with the rapid growth of OnlyFans, the adult site, how can brands and individuals succeed in marketing there? What are the keys to marketing on OnlyFans? Matt Bertram, CEO & SEO Strategist at EWR Digital said he believes OnlyFans has untapped potential for open-minded marketers, noting “On OnlyFans you can create
Carl Lentz Hires Sunshine Sachs PR Sunshine Sachs has added pastor Carl Lentz to their celebrity client roster. Lentz became a high-profile pastor while working at Hillsong Church, a megachurch frequented by many celebrities like Justin and Hailey Bieber, Chris Pratt, as well as some of the Kardashian family members.
