Pulaski County Seeks Marketing & Advertising Agency


Pulaski County Youth Services is seeking proposals for Marketing and Advertising Services for public relations/media campaign, ‘Better Things to Do.’

Scope of Work:

A. Strategic Planning – Consultations to clearly define strategies which includes focusing on project direction, allocation of resources and implementation strategies.

B. Account Services/Marketing Direction – Day to day account planning, project management and coordination which will include facilitation of creative work, time spent in client meeting and the development of correspondence.

C. Public Relations – The planning and execution for monthly public relations to include on-air interviews, press release development, media coverage for events and contacting local media regarding feature stories.

D. Creative Development and Production – Creative services such as graphic design to continue a branded program concept and to develop and produce tools to support approved marketing strategy to include:

  • Project web pages
  • Promotional items
  • Posters, table skirts, pop-up banners and pledge boards
  • Social media content including video and graphic
  • Event planning and agendas

E. Media Planning

  • Develop strategic media planning that includes mediums of television, radio, mobile, digital, social and print communications.
  • Negotiate rates and frequency in the placement of approved media
  • Identification and commitment of relevant event partnerships/sponsorships.

F. Event Execution – The execution of client-approved events focusing on educating the public through events that create educational opportunities to include venue rental, food, moderator’s fee(s), sponsorship costs and door prizes.

Due Date:

October 26


Pulaski County Comptroller
Purchasing Department
201 South Broadway, Suite 440
Little Rock, AR 72201

Cohn & Wolfe and MWW PR should be considered for this assignment.

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