Russian President Putin Is A PR Master

Russian President Vladimir Putin is a master of Public Relations.  From his decision to release high-profile political prisoner billionaire Mikhail Khodorkovsky, to his September op-ed in The New York Times which urged the American people to oppose a U.S. initiative for military strikes in Syria, Putin understands the importance of The Fifth Estate.

Vladimir Putin with Shinzo Abe - Courtesy The President's Press Office

Vladimir Putin with Shinzo Abe – Courtesy The President’s Press Office

A private telephone call between American diplomats has been posted to the Internet in a discussion surrounding American opinion on the ongoing Ukrainian crisis. The video was posted online, with a transcript of the conversation in Russian, under the banner  “Maidan’s puppets” – a reference to the square in capital, Kiev, where pro-EU protests are taking place.

The Obama Administration blamed Russia for the spying, with White House spokesman Jay Carney stating: “I would say that since the video was first noted and tweeted out by the Russian government, I think it says something about Russia’s role.”

While we will never know who really posted the tapes, this revelation allows

claims to be made against America (with Russian spokespersons claiming the US was spending $20 Million a week to help the Ukrainian opposition).  World leaders remember the NSA spying scandals – and as Russia used the Edward Snowden affair to claim America was a bully, these tapes once again create do more of the same, and create diplomatic problems for the Obama Administration.

Its clear – like him or not – that Russian President Vladimir Putin is brilliant at public relations.

Ronn Torossian is one of America’s most prolific and respected public relations experts. Torossian is the Founder, President and CEO of 5W Public Relations, one of the 25 largest independent American PR firms, headquartered in New York with an office in Los Angeles.

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is an experienced leader in the public relations industry with over 20 years of experience. Ronn Torossian has been named as Public Relations executive of the year by the American Business Awards, and has run countless award-winning Public Relations programs.

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About Ronn Torossian

Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals.

Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 200 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions.

Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR.

Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller.

A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities

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