When they come across a new brand on Instagram, the first thing that most people do is read the brand’s bio. That’s why when executed the right way, an Instagram Bio can give potential consumers some insights into a brand, what it stands for, and perhaps the offers that are
With nearly 3 billion active users all over the globe, and as a great influence on consumer buying decisions, Facebook can’t be ignored by companies who want to generate leads.There are plenty of other reasons why companies should be using Facebook in their lead ads. For instance, the tools and
At the end of last year, it was difficult for people to imagine a worse time for social media and misinformation, given the intensity of false news stories regarding the pandemic, vaccines, and elections. However, the following year proved to be up to the task, with misinformation being shared on
We’re all living in an era when the social media phenomenon of “cancel culture” is either unavoidable or inevitable. However, the term itself, and “cancellations” aren’t a new thing that became popular with the rise of social media use. Back in the 1960s, people could also “cancel” various brands and
In the last couple of years, the world has increasingly been interested in digital content creators, turning each one of those creators into somewhat of a celebrity in their respective industries. This trend became even bigger once the pandemic started, as people had restricted and limited outdoor activity, which led
Currently, the youngest generations of consumers are those that were born after 1996, and they are incredibly tuned in to technology, unlike other generations before them. They use technology, and more specifically, social media platforms for inspiration, entertainment, and even to make their voices heard. These are young people that
When businesses are looking to connect with their target audiences on LinkedIn, one of the most ideal places to start is the company’s page on the platform. Between trying out video-based content and creating better posts, there are plenty of ways that businesses can get more visibility on the platform.
Recently, the owner of Tesla and SpaceX, Elon Musk, asked his followers on Twitter whether he should sell 10% of his stock in Tesla, and the majority of them responded with “yes”. What followed the results of that tweet was over a 10% drop in the value of the stock
Companies face plenty of competition on a platform like Instagram, having to navigate both organic and paid promotions on the platform to succeed. That’s why they have to make sure each ad that’s created specifically for the platform is perfectly crafted for their audience. That’s what allows companies to get
A business should be ready to accept the good, the bad, and the ugly on social media. Handling criticism and responding appropriately when consumers post positive and negative comments online is a huge asset. Today’s customer base is empowered. If they have a negative experience with any business, they can
