Corporate newsrooms play a crucial role in the dissemination of information. According to experts, organizations gain a media relations advantage by improving the newsroom experience. The ideal platform provides details on upcoming events, up-to-date press releases, images, and videos. Intuitive interfaces enhance the interaction. Journalists agree that corporate press pages
Twitter can be an incredible PR tool, getting the word out on products, events, companies, celebrities, and anything else you can think of is a Twitter specialty. In fact, Twitter is one of the few places where you can easily contact a group of journalists, bloggers, and the like with
When it comes to public relations, there’s often a line between what IS okay and what SHOULD BE okay. Depending on the issue, that line could be wide, with plenty of gray area open to interpretation. But that’s not always the case, so it’s incumbent on a public figure to
There’s no surprise that a good image grabs attention, but with the proliferation of social media and digital photography available through the all-important iPhone and a product sure to please, many companies are getting a load of free PR from teenagers. A recent study of Swedish teens aged between 13-17
Up until about 1440 when Guttenberg created his movable type printing press, people got information almost exclusively by word of mouth. Even then, another 400 or so years passed before the press could spin out enough copies to become a going enterprise for daily newspapers. Eventually, radio (1920s) was added
Several months ago Facebook teased us with the possibilities of new “reactions,” otherwise known as expanded emoticons. To be honest, you could easily download emoticons for use with a couple hundred options for easy use. But that meant you had to make a comment. These you can use as their
As one of the most well-loved social media sites, a great Instagram presence is critical to any brand. While the platform is associated with smartphone-wielding teens and twentysomethings, the Pew Research Center found that 26% of all adults who use the Internet have an Instagram account. With this in mind,
The Santa Clara Valley Open Space Authority is soliciting proposals from qualified vendors to design a comprehensive social media strategy that will achieve the objectives to expand current Facebook and Twitter communities and convert community members to a higher level of engagement with the Authority, advise on other potential social
Social media is the darling of all business these days, but when it comes to healthcare, there are a few immediate concerns. Because social media is inherently communal, privacy concerns play a huge role in determining how the healthcare sector can engage. But that doesn’t mean social media is off
