Social Media

Cross talk

Can gossip ruin your employee engagement?

There’s a major difference between speaking about someone and speaking to someone at work. When you are collaborating, sharing ideas, and welcoming feedback you are speaking to that person (manager, colleague, boss, supervisor, etc); when you are speaking about the people in the office, you are gossiping. Gossip leads to

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Influence marketing

Why Influencer Outreach is Important

Partnerships, associations and pursued marketing collaboration enable brands to build a solid community that could benefit them in terms of referrals, lead generation and traffic acquisition for their own websites. Without partnerships, it is impossible for a brand to increase its outreach capacity and become more humanized for its target

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ronn torossian nfl

PR Tips: #AskCommish Goes Awry

Hashtag PR campaigns can go either way. It’s a reality you have to embrace before you ever decide to embark on a very public conversation in a very flippant, off the cuff context. But, brands try it all the time. Some with great success, including Adidas UK, the WWE, Starbucks,

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Charlize Theron

5W PR: A Mother’s Day Celebrity Infographic

In honor of Mother’s Day, 5W Public Relations would like for you to take a look at some of Hollywood Mothers that aren’t just great mothers and performers, but also leverage the power of social media to build powerful Personal Brands. Whether they’re tweeting about their baby bump, posting a

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Facebook’s “Look Back” goes viral

For its tenth birthday, Facebook gave everyone using it a gift. Customized look back videos that were created in a jiffy, and shared exhaustively across the social media platform’s feeds. Social media is, at its core, all about sharing stuff. But nothing has come close to the unilateral impact of

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Pinterest Logo

How to Use Pinterest When You’re Not a Visually Oriented Brand

Sure, Pinterest works for clothing brands and other retailers—but what about auto parts companies, repair shops, or metal fabrication brands? Are there ways that visually oriented Pinterest can be useful to non-visually oriented brands? To help answer those questions, let’s take a look at four ways to use Pinterest, even

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zimbio surveys ronn torossian

Zimbio Surveys Create Major Clicks

If you have a Facebook account it’s very likely you’ve seen one, if not one every day. The Zimbio survey. You know, the one that reads like a Cliffsnotes version of a Myers Briggs personality battery, and tabulates your answers to compare you to various different pop culture characters, and

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Keys to a Successful Business Blog

Business blogs bring a host of benefits. From an SEO standpoint, these blogs provide more indexed pages and link opportunities to boost your search business’ ranking. A blog also positions your company as a thought leader or credentialed expert by showing company expertises.

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