State Bank of India (SBI) is India’s largest Bank with a
network of more than 22000 branches spread across India. The Bank has presence
in over 30 countries across the globe. The Bank offers wide range of products
and services to both Corporate and Retails Customers. The Bank also has one of
the largest networks of more than 58,000 ATMs spread across geographical
locations. Bank also provides services to its customers through alternate
channels such as Internet Banking, Debit Cards, and Mobile Banking, etc. To
expand further reach, Bank is also forging ahead with cutting edge technologies
and innovative new banking models.
SBI is an iconic and hugely trusted brand. In its effort to
strengthen customer affinity and enhance customer experiences, SBI has won many
accolades of national and international repute for its products, services,
technology and also as brand. SBI has, in the recent past innovated a slew of
digital offerings targeted not just at the youth, but across the demographic
spectrum, both in rural and urban India. With such innovations and
improvements, SBI aspires to give an impetus to its marketing efforts to
develop a highly favorable brand perception from what it is today, in the
process, endeavor to become the preferred choice of customers when it comes to
fulfilling their needs. To that end, SBI now seeks to appoint a cutting edge
well recognized BTL Agencies.
Scope of Work:
1. Conceive and implement Communication & Brand
Activation/On Ground campaigns for engagement and /or lead generation campaigns
for the Bank’s products and services). Some of these may be adaptations of the
campaign creatives done by the Primary Creative Agency.
2. Monitor and track all such campaigns and suggest course
corrections. Submit periodic reports with evaluation of objectives and
timelines. Work with Circles to understand local business challenges and
implement appropriate marketing initiatives / programs accordingly.
3. Provide any kinds of marketing and or communication
support to Circles for any work to be implemented in any geography of the
4. Acquire all necessary permissions from all relevant
authorities to conduct the activity.
5. Develop all collaterals required for any of the above
activities such as backdrops, brochures, leaflets, podiums, stage, gifts etc.
required for the execution of the activity as per the banks brand guidelines.
6. The Agency will be responsible to collect all the leads
and information of visits at the activity. Each activity will be measurable and
the Agency will be responsible to hand over all the data to the Bank post the
7. The Agency may also be responsible for adapting the
Primary Creative Agency’s work locally for all outdoor adaptations like Bus
Shelters, hoardings etc. as per the Banks brand guidelines
8. The Agency will also design non- display advertisements
(like tender, RFP communication etc.) for circles and also translate them in
local languages for quick execution.
9. The Agency will provide an MIS of all the work conducted
to the Bank on a monthly/quarterly basis.
10. Any other work related to marketing and communications
the bank may assign.
January 18th, 2019
CMO, Marketing & Communications Department 8th Floor,
Corporate Centre, State Bank Bhavan, Nariman Point- 400021