Through this Request for Proposal (“RFP”), the University is seeking a vendor to provide Digital Marketing Services for the Professional and Public Programs (P3) department of the University in accordance with the terms, conditions, and requirements set forth in this RFP. P3 is UTEP’s continuing education provider; details of programming areas are available at ppp.utep.edu. P3 has a vast selection of continuing education classes to further personal enrichment, professional development, and academic growth, regardless of age.
Founded in 1914, The University of Texas at El Paso (UTEP) is a vibrant top tier public research university of more than 25,000 students enrolled in 170 undergraduate and graduate degree programs. Set against the backdrop of the Franklin Mountains in the Chihuahuan Desert, UTEP is located at the heart of the U.S.-Mexico border in one of the largest binational communities in the world. UTEP maintains one of the lowest out-of-pocket costs of any doctoral research university in the U.S., underscoring its commitment to making education accessible to all. Rigorous program and research opportunities help prepare students to make significant contributions to their professions, their communities, and the world. UTEP is designated as an R1 university (top tier doctoral university with very high research activity), one of only 130 in the country.
Scope of Work:
Contractor will provide the
1. Planning and development of media strategy to determine resource allocation; provision of schedules for development and billing, and list of deliverables.
2. Search engine optimization (SEO) services:
Enterprise Keyword Discovery: Volume, relevance, page/domain authority, opportunities to compete
Competitive Landscape: Deep dives into brand strength, page/domain authority, types of pages, social engagement, on-page content, and SEO execution
will use a website created by the University to provide all services; this
website will reside on a University server and appropriate access will be
provided to Contractor to embed code and provide optimization and other
services as needed.
will work with the P3 staff for access/modification to the following: