Utility Vehicle Brand Issues Product Launch & Public Relations Firm RFP

Utility Vehicle Brand Issues Product Launch & Public Relations Firm RFP

Hustler Turf Equipment (Hustler Turf) has issued an RFP for a media relations agency for the launch of a new type of utility vehicle. The proposal should incorporate the development of a public relations plan as related to building relationships and securing media coverage with publications/media of influence in the category.

Hustler Turf is an international manufacturing entity, specializing in the zero-turn mower category. The company is excited to now introduce a new product in the powersports category – the Hustler MDV (Maximum Duty Vehicle), a new class of UTV. Customers include government entities (university grounds crews, municipal districts, national parks) and individual/private owners (farmers, ranchers, outdoorsmen).

By requesting a proposal for professional services in public relations, they want to successfully launch our name in the powersports category and develop the brand as a leader in the category, just as we have in the mower category.

Scope of Work

This unique opportunity is the launch of a new product – the Hustler MDV (Maximum Duty Vehicle). Scope to include:

  • Developing overall strategy and messaging in tandem with our internal team and advertising agency
  • Creating press materials
  • Arranging regional and/or national media coverage, including stories, interviews, etc. that align with the audiences we want to reach via websites, blogs, trade publications, magazines, newspapers, television or other appropriate media
  • Building the brand name in the category through relationships with influential media

The deadline for submitting proposal is January 23, 2017 and proposals should be addressed to: Molly Crum, Redroc Austin, molly@redrocaustin.com

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