Weber Shandwick, a leading global public relations agency with offices in 81 countries around the world and an extensive experience in the Olympic field, was confirmed by Tokyo 2020 as its global public relations agency.
The agency will support the Tokyo 2020 Bid for the Olympic and Paralympic Summer Game, with an international communications campaign will respect the International Olympic Committee (IOC) rules and processes.
This isn’t the first collaboration for such an event, as Weber Shandwick worked with the Japan Olympic Bid Committee for the Tokyo 2016 Olympic Bid campaign. The new strategy is an improved one that fully implemented the lessons of past bids and that is integrated with the city and its people.
“I am delighted to welcome Weber Shandwick on board to deliver a strong campaign and bring the Games to Tokyo. The agency’s broad international perspective and deep understanding of our strong desire to host the Games will serve us well in our bidding journey” stated Tsunekazu Takeda, President of Tokyo 2020. “Weber Shandwick and the Tokyo team are no strangers to one other, as our collaborative effort began with and continues to grow from Tokyo’s previous bid. As close partners, we will work to tell the story of our plan and deliver a legacy of long-term benefits for Tokyo, Japan and international sport.”
Jack Leslie, Chairman of Weber Shandwick, said: “We are honored to be engaged to support a second Tokyo Olympic Bid in the 21st century. We put forward the strongest global team and a winning communications campaign to help Tokyo 2020 bring the Olympics to the city that would be the best host for this event.”
The extensive experience of Weber Shandwick in different major events and bids as well as the already existing collaboration for previous events seem to be key advantages for this new bid.