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APCO Worldwide Public Relations

APCO Worldwide is a multinational public relations firm that has offices in 30 major markets around the world, including their headquarters in Washington DC, as well as in Berlin, Chicago, Hong Kong, London, New York, Paris, San Francisco, Tokyo, and more. Some of their largest clients include Sprint, United Airlines, IKEA, Microsoft, Novartis Africa, and Ebay. APCO has represented at least six of the top 10 companies on Fortune's Global 500 list.

APCO was founded in 1984 as a small PR office in Washington DC by current Chairman, Margery Kraus. With over 600 employees, it has become the second largest privately owned communications and public affairs company in the world. Ms. Kraus remains very active in the PR field – currently serving with the Institute for Public Relations and as a past board member of the Council of Public Relations Firms and chairperson of the Public Affairs Council. The firm has developed a 4A formula in working with and developing champion brands – including Alignment, Authenticity, Attachment, and Advocacy. Much of the day-to-day firm work is now overseen by CEO Brad Staples.

Brad Staples has been working at APCO for approximately 20 years, and came into the CEO position first as a co-CEO along with Margery Kraus, who then shifted to chairman late in 2014. According to the APCO website, Mr. Staples has “devised and conducted reputation and communications programs for multinational companies,” “developed public affairs campaigns and led investment promotion, information and reputation assignments for numerous corporations, governments, and political leaders,” and “built global antitrust and competition practice.”

APCO’s website displays some of their best campaigns and also shows the direction the company pursues. These include global efforts to encourage and increase vaccinations for children worldwide, helped IKEA build their brand as a top company promoting environmental corporate sustainability, promoted Ebay in Europe as a thought leader and in the process helped shaped marketing efforts in Europe and elsewhere, and through their efforts they helped stop the takeover of T-Mobile by AT&T, making certain AT&T did not become so big they could remove competition from the market.

Their areas of specialization include technology, financial, healthcare, energy and cleantech, food, consumer products and retail, as well as others. They represent their clients with efforts in public affairs, research, PR, advertising, branding, content creation, digital, financial information, crisis management, litigation communications, market communications, media relations, and others.
APCO has been a member of the United Nations Global Compact since 2010 - and in their 2014/15 Communications Report, they shared past efforts and successes for that time frame by saying,

“We reaffirmed our commitment to carrying out our business fairly, honestly and openly and to ensuring that the policies, practices and systems are in place to provide our employees with the direction and support needed to follow this mandate. We established a new structure and expanded the role for our Responsible Business Committee so that it fully reflects the APCO community, the markets we serve, the values that guide us and the culture of respect, collaboration and excellence we strive for. We also made changes within the executive leadership, which included appointing Brad Staples as APCO’s second chief executive officer. In co-signing this letter, we both reaffirm our commitment to UNGC’s Ten Principles.”

APCO has received awards from various sources and for many reasons over the years, but in 2015, a few of the awards they won included PR News’ Platinum PR Awards 2015: Public Affairs Campaign for IKEA’s Wind Farm Announcement, PR News’ Top Places to Work in 2015, MarCom Awards’ Gold Awards 2015: Awareness Campaign Video for Take Two - Tell 2 for Stroke video, and New York Observer’s 2015 PR Power 50.

California Asian Pacific Chamber of Commerce Seeks Lobbying Services

California Asian Pacific Chamber of Commerce Seeks Lobbying Services

The California Asian Pacific Chamber of Commerce has issued an RFP for a lobbying and government relations agency. CalAsian’s lobbyist will work with CalAsian’s Director of Public Policy (Director), CalAsian President & CEO (President), and Public Policy Committee Committee (PPC) and Staff to lobby, counsel, develop, recommend, and implement strategy for the purpose of advancing […]

News From APCO Worldwide, Porter Novelli, Allison+Partners & Steinreich Communications

APCO Worldwide NY PR

APCO Worldwide Promotes Switzerland’s Other Strengths Beginning this month, APCO Worldwide is looking to update the world’s view of Switzerland with their Swiss Touch campaign and hosting events across the US in major cities such as New York, Boston, DC, Atlanta, Los Angeles, and San Francisco. Events feature discussions on technology and climate change with […]

Canadian Tourism Commission Issues Marketing RFP

Canadian Tourism Commission Issues Marketing RFP

The Canadian Tourism Commission, doing business as Destination Canada (“DC”),  Canada’s national tourism marketing organization has issued a marketing RFP. A federal Crown corporation, DC supports the Canadian tourism industry by marketing Canada as a premier four-season tourism destination, and supports the Canadian economy by generating tourism export revenues.

Howard Community College Issues Digital Marketing RFP

Howard Community College Issues Digital Marketing RFP

Howard Community College has issued a Digital Marketing RFP.  They seek an agency to assist with the development and implementation of digital marketing strategies and tactics that enhance student enrollment and institutional objectives. Opened in 1970, the College is a publicly funded two-year community college servicing the educational needs of citizens and employers in Howard […]

PR Happenings at KCSA Communications, Havas/BPG, Cohn & Wolfe, APCO & Cohn & Wolfe

KCSA Strategic Communications

KCSA Strategic Communications Offers International Investor Markets Access to Corporate Services KCSA specializes in shareholder communications PR and social media, and they’ve just expanded their corporate access services to various international investment hubs including Africa, South Africa, Bahrain, Hong Kong, Dubai, Geneva, London, and Zurich. During its 48 years in business, they’ve worked with clients […]

UCLA Health Issues Branding RFP

UCLA Health Issues Branding RFP

UCLA Health (UCLA) has issued an RFP for Talent Acquisition Advertising and Branding. The RFP’s purpose is to identify the appropriate vendor who will provide added-value advertising and brand ambassadorship services that will best support the organization’s hiring needs and increase Talent Acquisition outreach by aligning with best- in-class digital marketing practices.