TOURISM Santa Fe (TSF) seeks a well-qualified, full service
advertising agency to provide comprehensive integrated advertising and
marketing services to further build on The City Different brand in order to
drive domestic travel. The chosen agency may be required to work with the
existing campaign as they develop a new campaign that supports the Brand.
Santa Fe, New Mexico is a world class destination. Visitors
to Santa Fe and the region have a particular appreciation for visual &
performing arts, culture, history, unique cuisine, outdoor activities, rest and
relaxation and world class shopping. The city would like to expand the existing
visitor demographics and become a year-around destination increasing hotel
occupancy and attracting new visitors.
Scope of Work:
This scope includes creative development,
production, trafficking/distribution, and media placement. Target markets
include prioritized domestic fly markets, regional drive markets, and in-state
travelers (Please see the Specifications section of this document for detail on
these markets). Marketing mix to include both traditional and new media
elements, such as, but not limited to print, television, out of home, digital
display, online video, digital native content, paid social, event, strategic
marketing partnerships, and experiential marketing. No specific medium is
Website development and public relations are NOT
within the scope of this RFP.
This procurement may result in multiple source
awards for various portions of the overall advertising and branding campaign.
The approximate FY20 annual budget for TSF is
$1,500,000.00. The contract(s) resulting from this RFP will be for one year
with the potential for up to three one-year renewals.