Businesses “convergent” with digital technologies may soon be catapulted ahead of their competitors. At least this is a sort of convention wisdom most experts expound on via a multitude of pulpits worldwide. Focusing on business opportunities we now see emerging, it appears the wisdom from the edge is wise after all.
The news that mega ad companies Omnicom and Publicis would merge shook up the communications world a bit yesterday, and the New York Times even suggested Google may be in some peril ad-wise. Can the biggest ad company in the world really compete with Google in the digital world though?
Lately I’ve been re-introduced to ideas and synergies which, when carefully examined, herald a long lost web world fantasyland known as Web 3.0. That long ago concept popularized by Tim O’Reilly and O’Reilly Media back in 2004, Web 2.0 hearkened the world to concepts and ideas my generation only fantasized about after a episode of the 60’s TV series Star Trek. Technology impacting everyday life on Earth as it does now, was for decades the stuff of Hollywood. Then, the natural progression of thought led us to wonder if (or when) Google or Facebook, or O’Reilly himself, might lead us into a version 3.0 promised land.
News of and IDA Ireland seeking proposals from US based PR firms speaks well for the country’s forward momentum, and tells volumes about real business expectations of communications companies. IDA’s call for proposals makes no bones about media outreach as a component value.
Lewis DVorkin is a great writer. Check that, Lewis DVorkin’s a brilliant writer. A Forbes piece pitting the ad world against the PR industry Monday echoes of Richard Edelman public relations celebrity (and might to an extent), but the piece also emits the cries of a fairly stupefied textual news media too. More than this though, these kinds of editorials could decry the very journalistic separation the PR and media industry content needs separating. This begs the question; “Is the public full on ready for inherently blurred ideals, or can communicative wizards make the magic transformation stick?
Released today, and Edelman report dealing with ethical aspects of so-called sponsored content attempts to mitigate proper disclosure intersecting quality and even the future of online news journalism. Prepared by noted professional blogger and EVP/Global Strategy and Insights for Edelman, Steve Rubel, the report goes a long way toward beginning a discussion on what’s “next” for news, if not concrete solutions to the media’s revenue problems to come.
CloudArena, the hospitality cloud software startup, has just announce having raised $1.5 million in funding from Aslanoba Capital and Capital Partners for their digitalization of accommodations for travel agencies and hotels.
Last week AGT Communications Group, representing the interests of PROI Worldwide, announced the further expansion of their communicative brand with the addition of Walker Sands Communications (Chicago) and 360 Public Relations (Boston) as the newest members of the group.
Research conducted by FTI Consulting recently indicates a fairly dramatic lack of investor knowledge on the African continent. Released in time for President Obama’s visits there, the study laid bare wide gaps in knowledge of US-Africa trade issues.
If Google has gotten a lot of public perception miles out of buying stuff, Yahoo! can certainly be said to be on a PR roll given their most recent Rondee acquisition. The San Diego based free conference calling service grab does have a few experts puzzled as to where Yahoo’s small business segment is going to run with this latest new toy.
