Everyone wants to be found in the search engines. Organic visitors typically account for most Web publishers’ traffic and yield one of the highest long-term returns on investment of any digital channel.
Google Think Insights released a 8 page whitepaper, Gamers On YouTube: Evolving Video Consumption, which offers valuable intel and insight on gamers.
Last week Havas Worldwide announced the appointment of Oliver Poppelbaum as Managing Director Digital Europe. According to the news Poppelbaum will be responsible for digital strategy and business development within the sphere.
Instagram’s 130 million users uploaded so many videos in the first eight hours that it would take you a whole year to watch them all. And it’s not going to be long before these 15 second InstaVideos become 15 second InstaAds.
During a negotiation, participants analyze their counterparts by looking at their language, country of origin, background, age, and culture. However, not everybody pays attention to the gender issue, although it has been demonstrated that the negotiation strategies used by women are different from those used by men.
Everybody knows that optimism and confidence can help us thrive in the business world. When we’re positive about our goals and projects, doing business becomes a lot easier, not to mention that our colleagues and bosses will appreciate us more for the work we perform. However, eagerness can often affect our team, and therefore our whole work environment.
The rapid growth of content marketing — the process of generating great online content with the goal of developing trust among your brand’s target audience, and to establish your brand as an industry thought leader — is growing the demand for Public Relations (PR) professionals.
The Internet is awesome and a big deal. It has opened worlds and connected worlds. But social media networking has changed everything about the way we use the Internet. In fact, it would not be a stretch to say that today, the reason the Internet is awesome is that it supports social media networking.
It might be something of a cliché but successful retailing is almost certainly still in the detail. When you look at some of the bigger retail names that we have lost from the UK high street in recent years (Woolworth’s, Comet, etc.), it is clear that they had lost their focus many years before their ultimate collapse and issues like the economy and Internet competition were just the final straws to break the camel’s back.
Nowadays, it’s almost impossible to find partners whose goals are similar to yours, meaning that negotiating and building a partnership is harder than it seems. If you want to make sure that your partnership will benefit all parties, you should go by the book. Don’t let lawyers handle everything, as partnerships involve a shared vision that cannot be accomplished unless you do your best.
