Ogilvy & Mather China Win Cannes Lions Grand Prix Award
Ogilvy & Mather China received the Grand Prix award in the Outdoor category at the 2012 Cannes Lions International Festival of Creativity for their “#CokeHands” campaign.
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Ogilvy & Mather China received the Grand Prix award in the Outdoor category at the 2012 Cannes Lions International Festival of Creativity for their “#CokeHands” campaign.
When you hire a professional writer for your press releases, you reap a variety of benefits. Here’s why it makes sense, as well as tips for finding a writer!
This year’s Ketchum sponsored Young Lions Marketers Competition, challenged 16 teams of young international marketers to develop a creative brief for a product or service that would benefit Room to Read, a global organization aiming to increase literacy and gender equality in education. The Gold Lion was awarded to Afonso Ferreira and Francisca Oliveira of Continente in Portugal.
Gary Stockman, will step down July 31, being replaced by Michael Ramah global director of strategy and a 25-year Porter Novelli veteran.
Alternative Hydrogen Solutions will keep LaunchIt Public Relations on retainer to brand and introduce its HY-Impact line of fuel and emissions reducing products to various industries employing diesel combustion engines.
Google recently sent a threatening letter to a website that allows users to download and convert YouTube music videos into MP3s. According to CNET, YouTube-MP3.org received a letter from Google stating that it was...
4,000 packaged-goods commercials from 2006 through 2011 were analyzed in a recent study by Nielsen and the conclusions are, perhaps, surprising: ads about value work best even during recession. Also, regardless of the period,...
Lack of responsiveness can harm customer relationships, which makes a high Socially Devoted commitment even more crucial as consumers gravitate toward social media platforms as their primary communication mode.
A recent survey of over 1,500 nonprofit leaders reveals that their organizations failed to engage donors and grantees. Respondents included organization members from program staff to board members, with the majority in marketing or fundraising roles; organizations of various sizes, causes and locations were represented.
Public relations agencies Mirror Communications and PRwave International have just announced a new partnership intended to help travel and tourism companies better capitalize on social media efforts. The two agencies have designed six types...