Last week Ketchum announce their acquisition of German creative brand PR Brandzeichen. With a focus on lifestyle and social media, the German firm strengthens Ketchum’s already thriving reaches into that niche.
As a further indication mobile has arrived, news of Shopgate (www.shopgate.com) having received seven digits Series B funding from Northcap from Denmark and Creathor Venture from Germany for growing their mobile commerce was just announced .
Mobile technologies in general, and social media in particular have totally changed the way B2B and B2C companies communicate with their customers. PR campaigns have become more interactive thanks to mobile phones and smart devices.
Yesterday Phil Bryant set off a hullabaloo when he answered a question about children’s’ literacy during a Washington Post Live discussion panel. The question was about how things got to this point: that so many children just aren’t that good at reading. The Mississippi governor responded that the problem of poor reading results from having both parents working, especially “Mom.”
A remarkable new survey by Abe’s Market www.abesmarket.com , the leading better-living retailer, released survey results today entitled “ would you rather,” shedding light on women’s priorities when it comes to eating healthy. The survey, which was conducted between May 14th -16th via Google surveys asked a sample of 1500 women throughout the United States about what priorities were when it came to eating healthy – had some surprising results.
Need to know how many people read your press release online? Wondering how many Twitter followers you gained after an Internet-based publicity stunt? Done and done, all at the drop of a hat. Check out an infographic by BluePoloInteractive to see how.
News from NATHAN, the world leader designed hydration, visibility, and essential performance gear, tells of the company naming public relations firm French/West/Vaughan (FWV) as its AOR yesterday.
The internet has been a goldmine for connecting with national and international affiliates, customers and resources. Businesses, especially small ones, have really benefited from this
Last week Ketchum announced having partnered with research communications firm Maslansky + Partners in a joint venture to serve clients in Europe, Africa, and the Middle East. The two Omnicom Group Diversified Agency Services companies will reportedly operate out of London and Paris to deliver diversified services to agency clients.
The internet has brought us access to more information than ever before in history, racking up a long list of positive additions to the daily
