PR ROI cannot be reduced to a simple accounting equation. An additional, intangible value, needs to be considered, and this value may take a while till it becomes “cash.” And because PR and corporate communication strategies are often employed to achieve non-financial objectives, there are several other metrics to consider.
podifi™ enables retailers to implement mobile coupon redemption, loyalty, payments and store check-in instantly and effortlessly, on any Wi-Fi enabled handset and existing electronic point of sale (EPoS) terminals.
Facebook has never explained why we should like, tag, or check-in. For many, a Facebook profile is a form of expression, their personal showcase on
Some websites are still stuck in the 1990s, offering a glimpse of the early days of Internet activity. Such designs may still be functional, but they are also outdated. The following are some of the top attributes of a rocking website design.
Few things are quite as effective as a celebrity endorsement to when it comes to shifting a few wares, as the French appliances manufacturer Groupe SEB found out to its delight on Wednesday morning.
European jewelry brand Ti Sento Milano has selected media relations specialist Roepke Public Relations for its expansion into the fashion market of North America. Roepke is an international public relations firm that specializes in media relations.
SocialWhirled tools are now available as a social, mobile and digital campaign publishing platform, complete with an intuitive campaign management system and in-depth, real-time analytics.
American Express made headlines recently by launching its new Twitter program, Amex Sync. Through this new feature, users who sync their American Express credit card
LinkedIn is more than just a social networking site; it is also a powerful marketing tool for any organization. This is why it is important to optimize your profile for the search engines. Your LinkedIn profile provides one way for customers to find you on the web. On the flip side, if you’re using LinkedIn to get a job, an optimized profile will make it easy for prospective employers to find you. Here are 4 tips to increase the visibility of your LinkedIn profile.
PR students from Seton Hall have created an anti-bullying group, LEAP on Bullying, aiming to lead, educate, act and prevent this phenomenon affecting students of all ages across the United States. This project is their entry for a national public relations competition, The Bateman, run by Public Relations Society of America.
