EPR Staff

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Sir Richard Branson, Most Followed Thought Leader on LinkedIn

Famous business social network LinkedIn launched in October the option to follow thought leaders and, until now, there are 4 million followers of these influencers. In this period of time, these leaders have created more than 850 original posts, and LinkedIn is now launching new ways to discover their work and interact with them.

PR News

NetBase’s Digital Channel Intelligence Offers Relevant Social Media Metrics

Marketers should go beyond likes and shares or retweets/repins as main criteria in measuring social media ROI. In order to provide content that is indeed relevant to fans and followers, marketers need to have access to relevant metrics that offer comprehensive real-time insights on conversations about their brands and products across different social media networks. The newly launched Digital Channel Intelligence (DCI) solution from NetBase provides such valuable information in real time from several social media channels like Facebook, Twitter, YouTube, Pinterest and others.

Hill+Knowlton
PR News

Hill+Knowlton Strategies Announces New Senior VP of Media Relations

Hill+Knowlton Strategies appointed Mylene Mangalindan as Senior Vice President of Media Relations. She will work with corporate and technology practice groups and she will report to Paul Turner, EVP and General Manager of H+K San Francisco, while working out of the firm’s San Francisco office.

PR News

EverySignal App Sends Daily Alerts with Friends Updates

Given the number of social networks available, the number of friends on each of them, and the fact that you have to also work, not spend all day on social media, it is sometimes hard to keep up with news from friends. Newly launched EverySignal is a newly launched app that sends you daily alerts about interesting things happening in your friends’ lives, thus enabling you to get rid of embarrassing moments and replicas like “But I posted on Facebook/Twitter”.

facebook
PR News

Should You Pay to Play? Evaluating Facebook’s Latest Changes

Private Facebook users are given a ‘Promote’ button next to the ones for ‘Share’ and ‘Like,’ where they’re given the option to pay $7 to make sure that a post reaches a higher percentage of their friends by bumping it up in news feeds and making it stick around longer. What does this mean for business, and how can you take advantage of this new Facebook advertising channel?

PR News

Cesar Canine Launches Campaign to Promote Therapy Dogs

Dogs are man’s best friends, they say. And it is true in a way, as they always show unconditional love. But dogs are not there for you only in good moments, they can also help you through rough times, and therapy dogs do just that. Cesar Canine believes that their support deserves to be in the spotlight and launches the “Share a Story and Share the Love” campaign to celebrate them.

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