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Brands present on Facebook with dedicated fan pages are responsible for comments posted by users, watchdog claims. The social network is declared an advertising medium and not a way to establish a communication with customers.
Overexposure to food advertising will influence negatively people’s will to keep healthy diets. And these are some of the ads that trigger the hunger hormone, ghrelin… Hungry yet?
There is hardly a thing you cannot do on a mobile phone these days. Smartphones have taken over the world, becoming the device of choice thanks to their diverse collection of apps, and the...
From titles to boilerplates, press releases seem easy, but in the age of social media, keeping away from old fashioned clichés is the only way to succeed.
Facebook finally acknowledged that it has problems, after many complaints that the network was cluttered with fake accounts, a considerable number of which are used for spam. The network will disable these accounts, condemning them to Facebook limbo.
Knowing the history of the phrases we use on a consistent basis is quite interesting, and the following are the origins of four of the most popular idiomatic expressions.
Star Wars fans from all over the world, we have good news for you: Electronic Arts (EA) decided to offer a free version of Star Wars: The Old Republic. Starting this fall, the massively multiplayer online role playing game will have two options available for playing: paid and free.
Brands have to change the way they communicate with consumers, and stories are a part of this natural evolution. How do they do it so far? Concrete storytelling examples from P&G.
Brands look for online engagement and, in the end, for customers that will acquire their products. But in order to interact with people, brands must prove to be trustworthy, as a new study shows.
How do you measure the value of a Facebook ad? Likes, interactions, engagement or hard sales? Here are a few options, and tools to help you gain market intelligence and conduct successful Facebook advertising.
