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Vyclone launched its social video creation, collaboration and sharing app for iPhone and iPod touch. Vyclone allows users to quickly create, sync and edit multiple videos of a shared event. When two or more users upload raw video footage from the same event Vyclone synchronizes and edits multiple clips to create one streamlined movie. Users can then edit the movie for a more personalized effect and share it instantly via social media.
Ogilvy Public Relations (Ogilvy PR) has announced having hired Kevin Slagle as senior vice president of corporate communications. According to the news, Slagel will council clients from offices in Sacramento, extending his expertise across the corporate, government and non-profit sectors.
HEINEKEN USA has just announced selecting Edelman as their public relations agency of record (AOR) for Corporate Communications and their Dos Equis brand. According to the news, Edelman’s responsibilities for both is to include PR campaigning, reputation management, employee engagement counseling, and media relations activities.
The new platform will provide high-quality standards in online video advertising to offer a more targeted solution to advertisers who currently pay high prices for a relatively small amount of premium inventory.
The reports review mobile bar code marketing, messaging, in-app and mobile internet strategies, worldwide and U.S. internet ad spend, and mobile contextual advertising.
Donald A. Baer has been recently named Burson-Marsteller’s new Worldwide Chief Executive Officer.
WWPR named Olivia Doherty, Laura Hornbuckle and Jennifer Myers winners of the 2012 Emerging Leaders Awards.
Ogilvy & Mather will complete a comprehensive on boarding process in 2012, as the agency prepares to help NASCAR launch a new brand platform at the 55th running of the Daytona 500 in February 2013.
Americans lack trust in information on the Internet as a new study shows. 98% of over 1,900 American adults who participated in the study conducted by Harris Interactive in late June said they have reasons to distrust information on the web, and 93% said their satisfaction with online information could be improved. But wait, it gets better: some Americans (2% of the adults, more men then women) would give up their spouse if that would lead to always finding the information they were looking for online.
Extole announced the next generation Consumer-to-Consumer (C2C) platform, which includes full Facebook Open Graph enablement, new Social Expressions and advanced Social Analytics.
