The Middle East seems to be the next stop for the British public relations company Four Communications. The agency looks to acquire a similar company in Dubai, thus consolidating its position on the market, and making its first acquisition in the region. Four Communications has offices in the United Arab Emirates and Oman, and already discussed takeovers with smaller rivals in Dubai prior to this desired purchase.

What’s the use of having over a billion active users for a money oriented company, if you don’t know what these users are doing and on what types of devices? You already know that I’m referring to big social media network Facebook that needs to prove profitable and fast, and also to offer advertising options that will ensure businesses’ ads are viewed by target audiences.

From the looks of the news coming from different social media or micro-blogging networks these days, marketers’ preoccupation for measuring ROI on such platforms has

Thursday was a big day for Facebook as it announced that it has reached 1 billion active users and launched the first ad created by an agency to promote the social media network. Facebook had 900 million users back in April, before its IPO. In half a year 100 million users were added to the network and this seems to be a long awaited moment as Mark Zuckerberg already had a commercial that celebrates all these users that log in each day to the network up his sleeve.