A recent article by eMarketer.com predicted that by the end of 2012, 93 percent of 18 to 24-year-olds would be watching videos online at least once a month, followed by 91.1 percent of the 24 to 34 age range. How are you taking advantage of the trend?
The policy of famous company L’Oreal for 2011 was to spend on digital marketing as much as it has spent in the previous two. That was a bold move, but it seems the company’s representatives are happy with the results, sales were up, and now they can increase the digital spend and the overall marketing budget at the same time.
The famous personalized content discovery service StumbleUpon recently made some changes, adapting to new trends and making it more easily for users to find and share great content online and today announced all of its users about some Terms of Service and Privacy Policy updates in a detailed yet very friendly manner. This is one of those not so often times we get to praise someone for doing it right!
If you’ve ever walked past a speaker, museum exhibit or display and heard a sound that you swore no one else could hear, then you’ve experienced holosonic sound.
Nearly half of Internet users now post original images to the Web, and photos and videos become some sort of a “social currency” online, as a new report the Pew Internet and American Life Project shows.
Catapult PR-IR, an agency in Colorado that offers strategic public relations and investor relations services exclusively to technology companies, is celebrating 13 years of success in helping its clients achieve business success, and building awareness.
Targeting specific groups seems to be the focus for some of the newly launched social networks, and Parentie is no exception. This new social network
Brands in the food and beverage field should really be present online, on social media sites, if they aren’t already, as such content is intensively searched and shared on the web. A study by MSLGroup and The Hartman shows that the leading source that influences US Internet users to purchase a new brand of food or beverage is the online recommendation from a friend, mentioned by 36% of the respondents. 30% would buy the same new brand if another friend than the close one would recommend it online, and other people would try the new product if connections from their social networks, people they know or not, would like their statuses.
Involving your community as much as possible and creating a strong connection with your fans is a desirable objective for any brand. Have Holidays http://www.haven.com/ invited its Facebook fans to suggest what flavour it would have if it were an ice cream and then created that special flavour to be sold at their South Beach Café in Devon Cliffs.
Kraft Foods’ Oreo ‘Daily Twist’ campaign celebrating 100 years becomes a success and has everyone talking about cookies. The celebration of the centennial started in March with the “History” print campaign. The already famous online campaign debuted on June 25th with a bold move: a cookie that had a rainbow filling, thus celebrating the Gay Pride Month. Since then, there was the Shark Week Oreo, the Mars Rover Oreo, the Shin-Shin’s newborn cub Oreo and even the Elvis dedicated Oreo.
