A rather new type of animated gif is taking online advertising by storm. Cinemagraphs, innovative gifs where only a part of the image moves while the rest remains still, replayed over and over as any other type of gif, are ready to bring a new wave of online banners and display campaigns.
There are few industries that can boast a great overall success rate when its comes to presenting a brand and maintaining a relationship with consumers
As the Official Social Media Partner for TechCrunch Disrupt San Francisco 2012, Zoomph will manage the conference’s social media engagement.
Overit expands its creative staff with the hiring of content and social marketing thought leader Lisa Barone, along with the acquisition of Brayton Graphics, an award-winning boutique design and development firm.
These unexpected companies that invest in Pinterest see something beyond the hard sell for a product when using Pinterest. It all boils down to how they use Pinterest for marketing and lead generation.
Michael J. Berland was hired by Edelman to lead the company’s strategic research and analytic business, recently renamed Edelman Berland.
Amy Rosenberg, graduate of Clark University, has been promoted to executive vice president and U.S. director of media relations for Hill+Knowlton Strategies and will serve as an active member of the senior leadership team.
The social media conversations universe is dominated by big brands, famous all over the world. Coke, Apple and Google are on the top three places, followed by other important names, as a new monthly report that tracks the social media “conversations” related to the top 100 consumer brands shows. The report was made by PQ Media, the leading provider of global media econometrics and pioneer of emerging media research, and uberVU, a social media audience measurement firm.
As Twitter’s Promoted Products are auction-based, with winners determined by engagement rates and bids, the company has also decided to lower the minimum bid to one cent for all their auctions. The revamped platform with the reduced cost may offer a sizeable ROI.
Bruce Willis owns the rights to listen to a huge number of songs downloaded from iTunes, but under a nontransferable license. And he wants to change things for the better, to leave the collection to his four daughters after his death. Does he have a case?
