Mixilion Provides Crowdsourcing for India’s Creatives
Bangalore-based Jade Magnet Online, an online crowdsourcing marketplace for media and creative services, will enter the West Asia market with Mixilion, a 60/40 Qatar-based joint venture.
Author: EPR Staff
KING5 Integrates Twitter Into Broadcasts for Traffic Advice
KING 5 debuted TV traffic reporting integrated with live social media updates using Radiate Media’s CommuteVantage CONNECT, a new traffic-reporting tool that combines live Twitter activity with on-air broadcasts. KING 5 is part of Belo Corp., operating 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV and reach over 14 percent of U.S. households with television.
Southwest Airlines Gets New Advertising Partner
Southwest Airlines has added TBWA\Chiat\Day to its roster of external creative agencies working on the national airline brand. Los Angeles-based TBWA\Chiat\Day joins Southwest’s other creative/advertising partners GSD&M, VML, Dieste and Wunderman and will begin work immediately.
Publicis Groupe Now Owns BBH and NEOGAMA/BBH Brazil
In two separate transactions, Publicis Groupe has acquired 51% of the shares of the BBH network, in which Publicis Groupe has already held a 49% stake, and 100% of the shares of NEOGAMA/BBH in Brazil.
Australian Twitter Users Look for ‘Insider Information’ and Are NOT Influenced by Deals
Social media platforms are used for different purposes by people in different regions, and a new report shows that Australians use Twitter to receive ‘insider information’ from friends, brands and celebrities and are not really influenced by deals and promotions.
SAM Offers Enhanced Analytics Capabilities for Social Media Advertising
Symphony Advanced Media (SAM), has incorporated the impact of traditional advertising such as print, television, radio and outdoor on social media activity surrounding a brand for enhanced media performance analysis.
Asia News Market: TravelDailyNews Asia Launched
In news from the travel industry, leading news publication TravelDailyNews has launched their Asia-Pacific outlet targeting travel professionals worldwide. A move to further expand on the media companies already extensive industry coverage, the launch of the new portal seems particularly valid given the overall lack of news penetration in the region.
Integrate Public Relations Awarded Gold Excalibur Award for Excellence for Social Media
Integrate Public Relations received a PRSA Gold Excalibur Award for Excellence for their social media marketing campaign for Goode Company Barbecue on Cyber Monday 2011.
Number of Clicks on Facebook Links Dropped Significantly
Bad news for the retailers that hope content shared on Facebook immediately after purchases by consumers will lead to clicks on their websites as the number of these clicks dropped significantly, a new study shows.
Mobile Advertising Innovator Jumptap Gets $27.5 Million Funding
The company will be using the funds to accelerate growth through further investments in product and technology development and prepare for a public offering.
