RFP, Public Relations, Marketing, Social Media and more!
Tablets are indeed the latest trend of the moment – along with smartphones – and it seems that publishers are finding ways to monetize their editions available on these gadgets. To open up the way for ad revenues for tablet edition, a link in an article published by Better Homes and Gardens will cost 1,500 US dollars.
Steve Mnich has become director at the San Francisco office, a position with diverse new responsibilities. Mnich will assist Bay Area clients in developing digital and traditional media strategy, as well as heading new business and partnership initiatives.
658 subscribers responded to Ad Age’s survey, all positioning themselves as decision-makers in social marketing strategy. In fact, there respondents were 34% marketers, 34% agency execs, 13% media execs, and the rest consisted of other professionals in the marketing field.
Ketchum public relations has announced its leadership transition with Senior Partner and President, Rob Flaherty to become Chief Executive Officer, and Raymond L. Kotcher, Senior Partner and CEO, named new Ketchum Chairman. This transition is part of a multi-year plan to ensure seamless management shifts.
The 2012 Harris Poll EquiTrend® study has recognized Honda as “Brand of the Year” in the “Full Line Automotive” category. The distinction was determined by the Harris Poll EquiTrend study of annual brand health in which, Honda received the highest numerical Equity Score relative to all other brands.
Entries for the Hispanic Public Relations Association (HPRA) PRemio Campaign Awards are now being accepted through Friday, August 3, 2012.
Although described as a novel approach to social discovery, at a more careful analysis, TipTap is a Pinterest clone. The only difference between the two startups are some quizzes that allegedly create better user profiles and help users understand themselves and connect with others like them.
At the 59th Cannes Lions International Festival of Creativity Ogilvy & Mather Worldwide won 83 Lions across all categories, including 1 Grand Prix, 12 Gold, 20 Silver and 50 Bronze.
Texas-based Polar Star Consultants, LLC, specializing in engineering and marketing consulting, will provide oilfield marketing services to VeruTEK Technologies, Inc.
Ogilvy & Mather China received the Grand Prix award in the Outdoor category at the 2012 Cannes Lions International Festival of Creativity for their “#CokeHands” campaign.
