Nielsen Launches New Measurement Tool for Digital Advertising
Nielsen has just revealed a new measurement tool today that strives to bring the accuracy of TV advertisement monitoring to the campaigns ran on digital channels.
Author: EPR Staff
Draw Something Becomes Most Played Game App
Draw Something by game developer OMGPOP is a pictionary-for-smartphones gaming app that came in free or paid ad-free editions that had been downloaded more than 1.2 million times in the first ten days, and reached a total 20 million downloads and generated 6 figures per day after five weeks.
Snoop Dogg Public Relations Campaign
MarketPage is an ecommerce solution for Facebook that makes sense. To promote the new platform, Tinypay, the company behind it, hired Snoop Dogg to endorse it.
Twitter #Hashtags that Backfired
Brands really need to focus on connecting with consumers in a genuine way because, if they don’t, they will throw the brands under the bus. Here are 6 high profile tweets that backfired.
Husqvarna Taps Ketchum PR as AOR
Ketchum will provide public relations support to increase awareness and sales of the Husqvarna brand and its professional and consumer-focused products and services, including chainsaws, trimmers, lawn mowers and garden tractors.
KCSA Launches Investor Relations App
The IR App provides public companies first-of-their-kind features, that are not available on any other investor relations-related application or mobile financial website.
MWW PR Ventures: PR Industry’s First Strategic Venture Arm
The new arm will focus on incubating media, marketing and public relations-related services and technologies that advance the industry and provide valuable tools to brands and media properties.
SXSW: A Recap of the Startups and Strategies We Love
Social serendipity became one of the hottest trends for this Austin conference, leveraging new technology around ambient discovery to connect people of similar interests. Highlight, Forecast, Ban.jo and the other discovery apps became the darlings of this year’s event, marking SXSW a successful laboratory to test the latest in social tech.
Facebook Preparing to Launch New Page Insights, Explains New Features
Facebook will soon launch its real-time insights for pages, after experiencing delays of days and up to a week in seeing the actual relevant data for any page manager. Having access to real-time data...
What’s the Best Social Media Platform for Business?
What’s the best social media platform for business? I get hit with this question a lot, and while there’s no perfect answer, I thought it might be helpful to lay out a few ideas....
