EPR Staff

Consumer PR

M&C Saatchi PR Hired to Promote Carnival Cruise Lines in the UK

Before the launch of a new ship, the Carnival Breeze, M&C Saatchi PR was chosen to handle Carnival Cruise Lines consumer and trade PR in the UK. M&C Saatchi PR’s mission is to help enhance the visibility of the Carnival brand in the UK through national, lifestyle, consumer, social and trade travel media.

Kraft Foods
Consumer PR

Kraft’s New Mondelez Naming Goof in Russian

Mondelez sounds like an interesting name, with “monde” – “world” in French – and delez as “delish”, but when it comes to the Russian language there is a bad association, the name sounding similar to a word that describes an oral sex act. The Russian term is manda and it appears also on Wikipedia’s Russian profanity page.

SmartPhones
PR News

Mobile Apps Displaying Ads Kill Smart Phones Batteries Faster

SmartPhonesDid you ever use mobile phone app that displayed ads (in order to be a free version) and saw that your mobile phone’s battery was drained very fast? Well, it’s natural, according to a new report from Microsoft and Purdue University which shows that such applications have a rate of power usage up to 75% higher than other apps.

Social Media Strategies Summit, Miami poster
PR News

Social Media Strategies Summit, Miami

Through hands-on workshops, case studies and keynotes, this Miami event will provide attendees with emerging strategies, tactics and the top do’s and don’ts of social media marketing.

Content curation
PR News

Digital Copywriting 101: 12 Tips for Creating Strong Content

The Internet is one of the most important tools you have today for improving business, whether that means building your brand, attracting customers or increasing sales. Shanna Mallon gives you a few tips to harness the power of your Web copy.

ford-mustang-facebook-logout-ad
PR News

Ford Mustang Ad Goes Viral after Placement on Facebook Logout Page

Ford Mustang is one of the first brands to test the new advertising options on Facebook’s Logout Page. Their post containing the ad to the 2013 Mustang was shared 7,000 times in the first 13 hours of their campaign. Add to that 17,000 likes on Ford’s own page and the millions of users logging off and seeing the ad, and you can get the overall picture of this campaign’s success.

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