Online Reputation – What Is it and Why Does it Matter?
Online reputation management is about identifying what is being said about you online, responding where appropriate and building up a positive digital reputation.
Author: EPR Staff
Real Time Social Media Monitoring with Position 2 Brand Monitor
Use Brand Monitor to understand communities, to understand how they react to certain news and what triggers conversations. The real-time algorithm of Brand Monitor will let you know how customers are feeling about your competitors, and allows you to find opportunities to meet those customers’ needs and attract them to your business.
What’s in a Name?
When it comes to communication of all kinds, it’s paramount to know and use the names of the persons you are addressing. In person, over email, on the phone, using their name is a rule that PR professionals, customer care reps and everyone in the business world that gets into conversations with parters, customers and audiences in general live by.
Elizabeth Hurley Chooses Twitter to Announce Her Marriage is Over
Elizabeth Hurley chose Twitter to let her fans know her marriage was over and that she had separated from her husband. That’s right, the British actress and model broke the news of her separation from businessman Arun Nayar in less than 140 characters on the popular social network.
The Role of Brand Values in User-Centered Designs
All business owners know that if a customer has a good experience with a company and its products, it will carry over onto other products made by the same company – whether the customer...
PR Acquisitions: Olson Buys Dig Communications
The Minneapolis-based Olson PR agency continues their expansion through acquisition strategy with the addition of public relations shop Dig Communications after buying loyalty-marketing agency Denali in June. The deal signed in the summer of 2010 boosted the agency to become one of the Twin Cities’ largest full-service agencies and one of the country’s top 10 largest independents, and they are looking for new companies to acquire.
Colorado Rockies’ Jay Alves Wins Fishel Award for PR Excellence
Jay Alves, Colorado Rockies’ vice president of communications/public relations, has won the 2010 Robert O. Fishel Award for Public Relations Excellence. The Fishel Award, named after the longtime baseball executive, acknowledges a non-uniformed representative of Major League Baseball for their ethics, character, dedication, service, professionalism and humanitarianism.
Good PR Could Help Revive Bushkill Park
Helping revive Bushkill Park could be a great project for a local PR company to show what community engagement truly means.
Social Media Gains Ground in Holiday Marketing Campaign
When it comes to holiday advertising budgets, while print is still the big winner, social and online channels are growing stronger this season, say research results from BDO USA. Nearly 27% of retailers said they would spend most of their budget for the holiday season online, including on social network marketing.
Search Engine Reputation Management: 101
By implementing a strong SERM strategy, companies can greatly increase their chances of customers discovering favorable listings, as well as squelch the negative press that might be hurting business.
