Author: EPR Staff

ColdCalling everything-pr 0

How Effective Is Cold Calling Really?

Telemarketing–everyone hates getting those intrusive telephone calls, but businesses have to keep up the practice of cold calling prospective customers because it really works, right?

steinbrenner everything-pr 0

Yankees Say Goodbye to the Good and Bad, Media Spins the Ugly

In the past couple of days, there has been a great deal of skepticism surrounding the good nature and past actions of former New York Yankees’ owner George Steinbrenner. At the same time, there are plenty of injured hearts grieving the loss of announcer Bob Sheppard, who passed away just two days prior. All the while, media goes to great lengths to spin and cash in on a giant web of ugly.

San Pellegrino 0

San Pellegrino Launches New US Advertising Campaign

San Pellegrino’s international advertising campaign “Live in Italian” has been launched in the USA. The concept by Ogilvy & Mather features black and white photos taken by famous photographer Elliott Erwitt, capturing S. Pellegrino’s sparkling water in every day life circumstances.

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