RFP, Public Relations, Marketing, Social Media and more!
Have you ever thought this: “I’d get involved in social media, but there’s just no way to tell if I’m getting any results from it.” That is an excuse that I hear often from companies who aren’t yet involved in social media. That’s it is, though–an excuse.
As Google and Facebook spur us to question motives around consumer data privacy, we look at what this means for brands and marketing.
An in-depth Goldman Sachs analysis, by ForexTraders.com’s market analyst Joel Anderson.
Four mommy bloggers who are incidentaly Pampers fans, spent Thursday talking about diapers with Procter & Gamble Co. When the meeting was over, they declared themselves “confident” in the product. They will go back home to write positive reviews on their blogs. Would you believe them?
Last weekend, Bucharest was the stage of an attention grabbing event, SkirtBike, who gathered a few hundred female bike riders and encouraged them to maintain their style while riding. Skirts, hats, dresses and high-heels were only a small part of the fashion statment made by women attendees.
With high expectations and low details around the upcoming Google TV, many wonder what the new tech implications could be.
Creativity just naturally goes with advertising, right? Well, not necessarily. Many advertisers rely on tired formulas that do little more than bore the viewer (or reader, or listener).
Following its path of marketing innovation that stays true to functionality, Coca Cola reveals new philosophy of customer engagement. Emotional triggers, earned media, and the now famous smart product placement plus love of sports in general is the soft drinks giant recipe for future success.
As Facebook continues to gain new users, its changes to its privacy settings land Facebook in the hot seat, defending its image.
BP’s PR campaign is very focused on a demonstration of power. The company accepted responsibility for cleaning up after an accident that wasn’t their fault (!) and transformed the cleaning up efforts into a public relations event.
