Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.
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Marketing

Introducing a Brand on TikTok

It’s not always easy for companies to start using a brand new platform, let alone a brand new social media platform. Especially if the company

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PR Insights

Using a PR Agency vs in House PR Team

It’s not always easy for companies to figure out whether they should rely solely on their in-house public relations professionals for all of their public relations needs,

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Marketing

SEO trends to boost ranking

Marketers have to remain adaptable as new SEO trends are appearing frequently. SEO helps in the online ranking of a brand and this helps to

PR Insights

Creating a Value Proposition for Companies

According to Ronn Torossian, before companies can create the best possible value proposition for their target audiences that will get potential customers to convert, they need

Twitter Boosts Responsibility Profile by Targeting Political Bots
PR Insights

Growing a Twitter Audience for Businesses

One of the most important metrics that all businesses should be keeping track of on Twitter is the number of impressions that their content generates.

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PR Insights

Grabbing Attention With PR Campaigns

Every company these days is struggling to get the attention of more people and convert them into consumers. Whether they’re trying to achieve that goal