Digital PR & Communications
Aug 20, 2024
Digital Marketing Failures: Burger King, Sears and Pepsi…
Here are fifteen notable digital marketing failures, illustrating how campaigns can falter due to various reasons:.
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Ronn Torossian
Founder & Chairman, 5W AI Communications · Publisher, Everything-PR
PublisherPRAI VisibilityCommunications
About Ronn
Ronn Torossian is shaping AI — and the answers inside the chatbox.
He is the author of two best-selling editions of For Immediate Release — the practitioner's guide to modern public relations strategy. He has been an industry leader for decades. Now he's building the AI Communications era.
Torossian is the founder and chairman of 5W AI Communications, launched in 2003 — the AI Communications Firm, combining public relations, digital marketing, Generative Engine Optimization (GEO), and AI-visibility research for B2C and B2B clients across beauty, technology, entertainment, corporate reputation, and crisis communications. An Inc. 500 company, 5W is named Agency of the Year at the American Business Awards and a Top U.S. PR Agency by O'Dwyer's.
He was a partner and chief marketing officer of JetSmarter, the private-aviation unicorn acquired by Vista Global, parent of VistaJet.
He is the publisher of Everything-PR — thirty-plus publications of original reporting and AI-visibility research, built to be cited by the AI engines — and the publisher of Olam — Global Jewish Business Intelligence. He has guest-lectured on communications and media strategy at Harvard and other universities.
More than a third of consumers now begin product research with AI, not Google. Torossian's work is to influence the answer — inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Start product research with AI, not Google.
Get the book: For Immediate Release on Amazon
Also on the web: ronntorossian.com · 5wpr.com · Olam · Amazon Author · X (@RTorossian5wpr) · LinkedIn · Forbes
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Insights & Strategy
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Taste the Success: Use PR to Increase Food Recognition and Build Trust
Public relations drives food brand recognition through media outreach, influencer collaboration, event participation, transparent storytelling, and consistent brand messaging that builds durable consumer trust.
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Crisis Communications
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Creating a Crisis Communications Plan for Healthcare
The healthcare crisis communications playbook: hospital sentinel events, CMS and Joint Commission engagement, ransomware, workforce action, the December 2024 Brian Thompson aftermath, and the AI engine layer in patient research.
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Featured
Jul 8, 2024
The Role of PR in a Crisis: What the CCO Actually Does
The role of PR in a crisis is to protect enterprise value while operations fix the underlying problem. The CCO's first hour, ownership lines, and what success looks like at 90 days.
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Insights & Strategy
May 16, 2024
How PR Amplifies Outdoor Products' Stories and Values
Brands catering to these enthusiasts cannot merely glorify their products' technical features.
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Generative AI
Mar 15, 2024
What Procurement Asks AI Vendors Now
Enterprise procurement is asking AI vendors questions that didn't exist 18 months ago. Data residency, training data provenance, hallucination rates, bias auditing, regulatory disclosure posture, vendor lock-in risk. AI companies selling to enterprise need a communications framework that anticipates the procurement questions and answers them publicly.
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Generative AI
Mar 15, 2024
Every CMO Is Still Building for Search. The Buyer Already Moved to AI.
Buyers now use AI engines like ChatGPT and Claude for research, bypassing traditional search and brand websites. Brands cited in AI summaries win, while invisible brands lose. This shift demands a new approach to brand discovery and communication strategies.
3 min readRead more
Research
Mar 15, 2024
Your Data Is Citation Infrastructure
Publishing original first-party data is the single highest-leverage move for brands building AI citation surface. This article details why and how to transform proprietary data into robust citation infrastructure.
3 min readRead more
Insights & Strategy
Mar 6, 2024
How to Create an Impactful Internal Communications Strategy
Internal communications is the most underfunded PR discipline relative to its impact. Channel architecture, segmentation, two-way flow, and the AI-era link between employee voice and employer-brand Citation Share.
3 min readRead more