Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.
Connect-Brands-to-Audiences
Marketing

The importance of brand consistency

When a brand interacts with a customer through a consistent brand voice, customers feel that they know the brand. A consistent brand always delivers messages

What is PR
PR Insights

Importance of Reputation for Companies

In today’s era, it’s essential for a company to have a positive brand reputation to be able to attract more customers and generate sales. The

video marketing
Marketing

Improving Video Marketing Efforts

Video content has started prioritizing with some of the most popular social media platforms. This type of content also tends to be quite dynamic and

bigstock side Hustle Ideas Hand writt 266260840
Insights

Side hustle ideas

People often take up side hustles when they are looking for alternate ways to make money. They might have financial goals or they might be

960x0
Insights

Overcoming entrepreneurial anxiety

Compared to non-entrepreneurs, entrepreneurs are more prone to mental health conditions. They suffer from anxiety attacks, triggered by their lifestyle, which has workdays with no

Social Listening
Marketing

Social Listening Mistakes

According to research, over 60% of companies these days are utilizing social listening tools and platforms to keep track of what consumers are saying about