
Consumer Insights: Why Are They Important in Marketing
Today, customers across retail spaces expect high-quality goods and services to be matched with high-quality experiences. However a major challenge remains: how can companies and
Today, customers across retail spaces expect high-quality goods and services to be matched with high-quality experiences. However a major challenge remains: how can companies and
Any brand new company that’s serious about getting the attention of potential customers and other industry professionals will find PR extremely useful. However, not many
The social media app TikTok has turned into a launching pad for plenty of new digital celebrities and brands – some are even using the
Trying to determine the right buyer personas can be as challenging as celebrity judges trying to determine who the masked singer is. That popular Fox
Marketers know personalization ranks high among today’s strategies to reach and keep customers. Personalized portals have been among the latest used in achieving success. An
A lot of marketers sometimes overlook the potential of marketing on YouTube. While some consider it to be a video platform, others see it as
It’s not always easy to communicate with a target audience to make sure that the company’s point comes across the right way. That’s why businesses
Many consumers who flocked to digital platforms during the pandemic have expressed their intent to stay in cyberspace. Bread, an online retail financing platform, was
These days, businesses must have a good online presence, but not all business owners are digital-minded. However, with different technologies and tools, it’s easier to
Analytics and data have become the core of digital PR, marketing, and advertising, which means having the right skills and proficiency in those skills on