PR Insights
Starbucks Surprised by Pumpkin Flavored PR Crisis
Ronn Torossian has some comforting and gentle words of wisdom for you. If you are successful in whatever you do, eventually, people will try to
09/08/2014
Ronn Torossian has some comforting and gentle words of wisdom for you. If you are successful in whatever you do, eventually, people will try to
In a city of 30 thousand dollar a year private schools, 800 dollar (or more) a week kids’ camps, and $15 an hour babysitters, the New York City Public Library system is such an amazing tool for parents – and NY’ers of all walks of life. It is a great, free, resource – and one which remains as awesome today as it was years ago.
We used to call them philanthropists or just “generally good people,” but Ronn Torossian said there is another name entering the common lexicon for successful businesspeople who become social activists – the “social entrepreneur.”
Last week, the Critics’ Choice TV awards announced its nominees and winners in several categories. Typically, there were some familiar shows among both the nominees and the award recipients. And, of course, there were some surprises. Orange is the New Black beat out network giants like The Big Bang Theory and cable stalwarts such as Veep for Best Comedy Series, underscoring the streaming entertainment revolution, and the fading relevance of the major networks.
You may have the best message in the world, but you still cannot get people to buy in. What gives? Well, as Founder of 5W Public Relations I regularly advises clients, “PR is as much about HOW you say it as it is what you say.”
From a public relations perspective, it has been a busy 2014 so far for the shoemaker Skechers. Recently, their logo was spotted all over Triple Crown candidate California Chrome but the impressive Public Relations run by Skechers began long before they put their logo on a high-priced horse.
Lots of folks love Chevys. They are the hero of countless songs and millions of NASCAR fans. But, the maker of the famous Chevy brand has been suffering a horrendous first quarter, at least from a Public Relations perspective.
Sometime individuals in positions of power in business decide to make decisions based not on business but on politics. While this can be a good and liberating idea in principle, the reality in practice can be considerably more complicated.
In one of the more “interesting” public relations moves in recent history, the CEO of Fiat-Chrysler recently told the world not to buy his product. Yes, you read that right. The product in question was the Fiat 500e, and Sergio Marchionne is not real high on people purchasing one.
Right out of the gate they told you “this might not be the best idea.” That may have been exactly the right tone to take with the PR for Marvel’s upcoming Guardians of the Galaxy movie.
