Corporate PR
The Future of the Wearable Technology Industry
CEO of 5WPR Ronn Torossian: Once thought of as a throwaway trend in a market saturated with technology, wearable technology are at a pivot point where
11/18/2014
CEO of 5WPR Ronn Torossian: Once thought of as a throwaway trend in a market saturated with technology, wearable technology are at a pivot point where
This article contains quotes from Ronn Torossian of 5WPR based in New York City. Very few things can wreck perfectly good public relations like a public recall.
The Ray Rice and Adrian Peterson stories have been major PR hits for the NFL, and the players in the NFL seem to have already
Ronn Torossian has some comforting and gentle words of wisdom for you. If you are successful in whatever you do, eventually, people will try to
In a city of 30 thousand dollar a year private schools, 800 dollar (or more) a week kids’ camps, and $15 an hour babysitters, the New York City Public Library system is such an amazing tool for parents – and NY’ers of all walks of life. It is a great, free, resource – and one which remains as awesome today as it was years ago.
We used to call them philanthropists or just “generally good people,” but Ronn Torossian said there is another name entering the common lexicon for successful businesspeople who become social activists – the “social entrepreneur.”
Last week, the Critics’ Choice TV awards announced its nominees and winners in several categories. Typically, there were some familiar shows among both the nominees and the award recipients. And, of course, there were some surprises. Orange is the New Black beat out network giants like The Big Bang Theory and cable stalwarts such as Veep for Best Comedy Series, underscoring the streaming entertainment revolution, and the fading relevance of the major networks.
You may have the best message in the world, but you still cannot get people to buy in. What gives? Well, as Founder of 5W Public Relations I regularly advises clients, “PR is as much about HOW you say it as it is what you say.”
From a public relations perspective, it has been a busy 2014 so far for the shoemaker Skechers. Recently, their logo was spotted all over Triple Crown candidate California Chrome but the impressive Public Relations run by Skechers began long before they put their logo on a high-priced horse.
Lots of folks love Chevys. They are the hero of countless songs and millions of NASCAR fans. But, the maker of the famous Chevy brand has been suffering a horrendous first quarter, at least from a Public Relations perspective.
