With the removal of Clippers owner Donald Sterling, both the NBA and fans coast-to-coast were waiting to hear from “other owners.” That group has been the constant focus for the “rest of the story” during the entire debacle about an owner making racist comments, which were recorded in private and then broadcast to the world.
As CEO of a PR Agency, it takes constant focus and non-stop dedication, it’s always hard work and there is always something else to be done. As an entrepreneur, there are never enough hours in a day, and the to-do list only grows longer.
Hashtag PR campaigns can go either way. It’s a reality you have to embrace before you ever decide to embark on a very public conversation in a very flippant, off the cuff context. But, brands try it all the time. Some with great success, including Adidas UK, the WWE, Starbucks, and Taco Bell. Some, like JetBlue can look at their social media forays as a bit of a mixed bag. Others go completely off the rails. Looking at youMcDstories. The NFL’s #AskCommish campaign fits squarely in the latter.
In honor of Mother’s Day, 5W Public Relations would like for you to take a look at some of Hollywood Mothers that aren’t just great
For 30 years, stories have been circulating among gamers and geeks about a mass video game grave, in a New Mexico landfill, where truckloads of the Atari video game, E.T. were buried under a concrete covering.
5W PR, one of the largest independent American public relations firms, today announced that it has expanded its digital service capabilities. The agency’s stand-alone full-service content department includes content writing for blogs, Op-Eds and SEO content and will be offered as a complement to existing communications programs or as a stand-alone program.
It was supposed to happen sooner, and it was supposed to have an earthshaking impact on the consumer mobile market. Neither of those predictions came to pass, and now that Microsoft has finally got Nokia’s device unit under its wing, the software giant has a lot of ground to make up, in both market share and consumer confidence.
One of the least used methods of excellent PR lies in the application of well-placed praise of others in your field. You see it in awards shows when stars of stage, screen, and music applaud each other. And, you see it in business when brands offer tacit approval or outright praise of others in connected – if not competitive – fields.
Public relations is an important business investment that helps with brand recognition. Ronn Torossian, CEO of 5WPR, knows his fair share of how to create public relations campaigns for some of the top firms in the country.
The Wu-Tang Clan recently made headlines by announcing it would only release a single copy of their new album, this from me, Ronn Torossian – CEO of 5WPR. Many people immediately started to wonder why in the world the group would do that, but it is actually a genius marketing ploy that is going to bring about all sorts of attention to the new album and most likely increase the number of individuals who obtain digital copies of the music. Of course, there are a few bits of information that need to be noted in order to truly understand why the group is doing this and what exactly it means.
