The Navy and Marine Corps believe they can shame sexual offenders and reduce others from following in their footsteps. Both military divisions will begin publishing their own versions of a sex offenders list on their home pages as part of an effort to crack down on sexual assaults. Interestingly, they intend to publish both convictions and acquittals.
I am unsure of the data but I have no doubt that printed newspapers and magazines remain very influential in Europe. One cannot enter a coffee shop of a restaurant without seeing actual papers, much as one cannot enter a major city without seeing many newsstands. In terms of influence, and the man on the street, there’s no doubt that public relations companies concerned with Europe need to realize the buzz created by papers there.
Examining current headlines, 5WPR CEO Ronn Torossian points out how public relations plays a huge role for the events and for the people who shape our times. Jimmy Wales to Vladimir Putin, the news we hear resounds of PR might, or the lack thereof.
Lately there has been a lot of talk in the public relations business about Cannes, France. What with the Golden Lions, the film festival and various celebrity sightings. As one who has vacationed in Cannes regularly with family, I can say first hand that indeed Cannes is a city which has benefited from PR.
I had the pleasure of meeting actor James Gandolfini on a number of occasions and he will be sorely missed. For me, I will always remember being with him one day on the set of “The Sopranos.”
This the season of acquisitions it seems – Lewis PR bought the Davies Murphy Group, and Ketchum bought a leading German PR agency as Omnicom
There are so many sectors where people invest to build their brand – consumer goods, entertainment, technology. A sector where there’s a dearth of major brands considering that it is one of the largest sectors in the world? Real estate. Quick – how many brands can you name in the real estate world? Donald Trump – great. Who else?
Worldwide, crisis communications attracts more attention, as a leading Australian University, Royal Melbourne Institute of Technology (RMIT) is offering a new class to address current thinking in crisis communications, as part of the PR Master Class series. Let’s hope the trend of increased attention and awareness on our industry continues – can only help all of us.
The 2011 book, “Start-up Nation: The Story of Israel’s Economic Miracle” took the technology world by storm as it “addresses the trillion dollar question: How is it that Israel– a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources– produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK?” And indeed, the book discussed the resilience, aggressiveness and risk-taking of Israeli companies as they grow and succeed in worldwide markets.
With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.
