Activist Investor Bill Ackman Says Sard Verbinnen Is Doing Horrible PR

Bill Ackman Says Sard Verbinnen Is Doing Horrible PR


Billionaire activist investor Bill Ackman today said that Valeant Pharmaceuticals International Inc – a company he is a major investor in – has terrible Public Relations, and named major PR firm Sard Verbinnen as having done a “horrible job.”

During a four hour conference call, Ackman said one of the reasons the company’s stock is at a two-year low is “They need help on the PR side,” and the company needs to spend more on PR.

Ackman continued that Sard Verbinnen has done a “fabulous job” for Herbalife and a “horrible” job representing Valeant. Ackman added they may be “too distracted” by Herbalife.

Notably, the campaign Sard runs for Herbalife is against New York based Ackman, of Pershing Square Capital who has called Herbalife a pyramid scheme.  In that campaign, Ackman is represented by Global Strategy Group and Edelman.

herbalife ackman

As Vanity Fair noted, On March 12, The Wall Street Journal reported that both the F.B.I. and the U.S. Attorney’s Office in the Southern District of New York were looking into whether “people, including some hired by Mr. Ackman” had made “false statements” about Herbalife and its business in order to “spur investigations” into the company and to lower its stock price.”

Ackman’s dispute with Sard Verbinnen started well before today’s conference call – which has already been covered by Bloomberg, Business Insider and others.

Top Public Relations News:

Corporate Responsivity Efforts Worth Writing About

Corporate Responsivity Efforts Worth Writing About

Create, Send, Track Email Campaigns with Swiftpage

Create, Send, Track Email Campaigns with Swiftpage

City of Marble Falls Texas, Marketing and Promotion RFP

City of Marble Falls Texas, Marketing and Promotion RFP

Confidence is Key When it Comes to Female Leaders

Confidence is Key When it Comes to Female Leaders

Why Explosive Growth Can Be a Recipe for Marketing Disaster

Why Explosive Growth Can Be a Recipe for Marketing Disaster

Morrisons Appoints Focus PR to Promote Wine Website and Offering

Morrisons Appoints Focus PR to Promote Wine Website and Offering

News From APCO Worldwide, ID PR & Others

News From APCO Worldwide, ID PR & Others

Ryanair with a Mayday, Mayday PR Problem [Video]

Ryanair with a Mayday, Mayday PR Problem [Video]

Acrobat Death Tarnishes Cirque du Soleil

Acrobat Death Tarnishes Cirque du Soleil

Sard Verbinnen: One of America’s Leading Crisis Firms

Sard Verbinnen: One of America’s Leading Crisis Firms

Leave a Reply

Your email address will not be published. Required fields are marked *