The District will negotiate a contract with one firm to
manage all necessary destination marketing functions on behalf of the District,
including, but not limited to:
Creative content development;
Primary and secondary research and analysis;
Print and broadcast advertising;
Publicity, public relations, including media relations, and familiarization tours, with itinerary planning and support;
Digital marketing, including daily website maintenance; social media presence, content development, and monitoring;
Seasonal tourism development;
Corporate partnerships and promotions;
Leisure group, meeting and convention sales, including trade show representation;
Direct marketing, including an annual vacation guide and other publication productions;
Fulfillment, including a call center, materials distribution and online consumer inquiry response capabilities; and
Stakeholder communications, engagement and involvement, both overall and in all of the necessary functions
Research-based data-driven marketing functions and
activities must collectively produce an integrated and comprehensive marketing
plan for the economic benefit of the District to achieve the following
annual visitation to the District.
visitor spending within the District.
the impact of marketing dollars invested.
The Branson/Lakes Area Tourism Community Enhancement
District (District) Board of Directors (Board) is responsible for promoting
visitation to the District in order to enhance the economic health of the
District. The Board is dedicated to growing visitation by attracting an
ever-increasing share of the approximately 104 million Americans who live
within a day’s drive of the District, as well as maintaining a national
presence. The Board is seeking one Destination Marketing Management
Organization to develop, direct, implement and measure destination marketing
efforts on behalf of the District.
The selected firm will utilize funds allocated annually from
the District’s 1% sales tax (RSMo Sec. 67.1950 – 67.1979). The Board will
negotiate a five-year contract with the organization which provides evidence it
is the best equipped and qualified to manage an integrated destination
marketing plan and address all the requirements of this RFQ, as determined by
the Board in its sole discretion
Scope of Work:
The selected firm is expected to provide all services
customarily performed by a modern, professional, full-service destination
marketing organization. Responding firms must demonstrate a broad understanding
of, and significant experience in, destination marketing and address how they
will administer and manage an integrated destination marketing plan.
Responding firms must also show their ability to develop and
execute their plan in a way that will assure maximization of the District’s
investment of tourism tax dollars. Because strategies, creative and brand
management can be considered subjectively, responding firms are advised to
provide data which specifically demonstrates successful goal attainment in past
performance with respect to the requirements of this RFQ.
August 16, 2019
Branson/Lakes Area Tourism Community Enhancement District