Founded in 1997, CO-Communications, Inc. is an independent full-service PR and design agency with offices in Connecticut and New York, led by founder Stacey Cohen. The firm serves clients across education, real estate, nonprofits, information technology, healthcare, hospitality, and professional services — combining marketing, social media, public relations, inbound marketing, and branding services.
For more than two decades, CO-Communications has partnered with for-profit and nonprofit clients to build brands, generate leads, and elevate thought leaders — enhancing the effectiveness of clients' marketing and public relations campaigns.
Role. Tasked with building and maintaining campaign momentum for Burke Rehabilitation Hospital's 100-year anniversary, CO-Communications focused on events and news hooks that would provide rich content on an ongoing basis. Leveraging signature events — like Burke's Award Dinner — and kickoff events, the agency sought to reach key stakeholders and showcase unique facets of the hospital.
Strategy. The agency employed three approaches. First, a lobby exhibit showcased different medical artifacts collected over Burke's 100-year history, using a centennial timeline to present "then and now" moments. Second, a centennial lobby lecture series highlighted the organization's accomplishments and expertise, publicized on a monthly basis. Third, sponsorship packages were developed to attract corporate sponsors.
Results. More than 1,600 stories on the hospital's centennial anniversary were covered by major news outlets — including The Journal News, Downtown Magazine, the New York Post, Westchester County Business Journal, Crain's New York, and Fios1 News. The campaign generated close to 3 million media impressions. Westchester Deputy Commissioner Kevin Plunkett issued a decree allowing the White Plains Mayor to name January 22 — the day of the ribbon-cutting ceremony — "Burke Rehabilitation Hospital Day."
Role. The agency was engaged to generate media coverage for donations toward the refurbishment of a Staten Island playground destroyed by Hurricane Sandy, and a Tennessee playground honoring brothers Conner Long and Cayden Long. The approach focused on telling inspirational stories that led to the philanthropic donations and the impacts on the respective communities.
Strategy. Through celebrity publicity, the agency leveraged ties between NBA Cares and Staten Island to develop the theme "bring playback to Staten Island." The campaign also spotlighted the bond between 10-year-old Conner Long and his nine-year-old brother Cayden, who suffered from hypertonic cerebral palsy — the two competed in triathlons together despite Cayden being confined to a wheelchair. The philanthropic effort would give the Tennessee community a refurbished, more inclusive playground.
Results. The story was featured on The Huffington Post, ABC News (national), Fox News (national), The Tennessean, and more. In partnership with NBA Cares in Staten Island and Miracle Recreation, the campaign secured a photoshoot and video session that provided materials for future sales.
Firm Snapshot
Founded: 1997
Founder / Leader: Stacey Cohen
Offices: Connecticut and New York
Positioning: Independent full-service PR and design agency
Services: Public relations, marketing, social media, inbound marketing, branding, and design
Sectors: Education, real estate, nonprofits, information technology, healthcare, hospitality, professional services
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
