What do Hyundai and Factory PR have in common? Aside from an assembly line at Hyundai and being a client of Factory PR, absolutely nothing. Factory PR is a New York city-based firm that not only represents automaker Hyundai, but also companies in the lifestyle, wellness, retail, hospitality, technology, and apparel industries. As such, Factory PR prides itself as being a leader in social media strategy and a far cry from an assembly line.
ITS BLUEPRINT TO SUCCESS
Storytelling is known to be a powerful and memorable way to get clients to remember a company. To help their clients achieve their goals, Factory PR says it goes several steps deeper in helping its clients share stories year-round in a more expansive and arcane manner that impactfully connects with their targeted audiences.
Cited on its website as Factory PR’s specialized services are measurement and analytics, paid social media amplification, content strategy and planning, media relations, brand development, and positioning, events and experiential, VIP and influencer marketing, as well as photo and video production.
Many of Factory PR’s clients are well known. In addition to Hyundai, they include well-known stores like Macy’s and hotelier, Marriott International.
CLIENTS DIVERSE IN PRODUCTS AND LOCATION
In clothing, the company represents American Apparel, Camper, Mallorca, Spain based contemporary footwear company that sells its products both online and at its stores in Europe, Happy Socks, a Swedish sock and undergarment manufacturer that sells online and at its stores in LA and New York, U.S. fashion designer Eugenia Kim, and men’s clothing line, Taylor Stitch.
Other clients include Brandless, a wellness company specializing in wellness, Italian eyewear company Luxottica,
Minted, a boutique greeting card company where all products are created by independent artists, Henry Rose, maker of fine fragrances, Match, and Tinder two popular online dating services, Bearaby infant blankets, American health lab Viome, By Humankind, an online human care brand, Urbanears, a Scandinavian manufacturer of headphones, and Garden Glory, a Swedish company specializing in upscale garden accessories.
One of Factory PR’s unique clients is XPRIZE, a nonprofit organization which, according to its website, uses “large-scale global incentive to crowdsource solutions to the world’s grand challenges.” Its biggest current promotion is a prize of $20 million for developing a technology that results in turning CO2 emissions into renewable products like building materials and other everyday items.
OPPORTUNITIES AT FACTORY PR
To serve its clients, Factory PR has offices in New York, Los Angeles, and San Francisco. And according to the latest information on LinkedIn, the company currently has 154 employees with all but 39 employees living in the U.S.
The other employees live in different parts of the world, including six in India, five each in Australia and Malaysia, three each in Melbourne, Australia, Cambodia, Selangor, Malaysia, the Philippines, and Saudi Arabia. Another two each are from the United Arab Emirates, Brisbane Australia, China and Indonesia.
The company listed no vacancies at this time. On a five-point scale on glassdoor, current and former employee reviews gave Factory PR a score of 3.3. The most positive reviews cited a great work environment and people while the negative ones centered around long hours and a “tough work environment.”