Interested in collaborating with bloggers but unsure where to start? You’re not alone. An increasing number of business owners are recognizing the value of tapping into blogger audiences: According to one Sydney Morning Herald article, sending free products to about 40 bloggers helped entrepreneur Tram Tran increase revenue by 50
The global marketplace we live in has many inherent advantages, and a few stumbling blocks we ought to be aware of. For the unsuspecting marketer, the mistake of applying a blanket strategy to all cultural marketing initiatives is foolhardy.
82.4% of Facebook contests helped corporations meet a specific goal: increase fans/likes (44%); increase loyalty (30%); and collect data (19%).
An infographic from Baynote today tells more on the growth of mobile commerce for retailers and consumers alike. Fast becoming one of the most valuable channels for marketers, mobile is growing at an almost exponential rate.
For service companies – law firms, accounting companies, ad agencies – every single edge has the potential to increase revenues. That is one of many reasons it is vital to continue to improve (or create) SEO strategies.
The Foster Farms Amazing Chicken spots by Goodby, Silverstein & Partners feature lifelike chickens in perfect choir harmony, and an excited public applauding their performance.
You’ve probably wondered whether sales and marketing are somehow connected with each other. In case you didn’t know, marketing is defined as a large number of activities whose goal is to produce leads, while sales imply turning an ordinary individual into a buyer, and doing whatever is possible to make
It’s hard enough to ensure your address data is valid when you’re dealing with one country and one set of mail format rules. When you move into direct marketing on an international level, things get even trickier. You have to keep track of all postal requirements for individual countries, as
Everyone wants to be found in the search engines. Organic visitors typically account for most Web publishers’ traffic and yield one of the highest long-term returns on investment of any digital channel.
Google Think Insights released a 8 page whitepaper, Gamers On YouTube: Evolving Video Consumption, which offers valuable intel and insight on gamers.
