Marketing

North Carolina Tourism Marketing RFP Issued

The Jackson County Tourism Development Authority (JCTDA) is requesting proposals for an advertising and marketing agency of record.  Cashiers, Cherokee, Dillsboro, Sylva, Balsam, Cullowhee, Glenville and Sapphire make up Western North Carolina’s Jackson County, a place of lofty peaks, rushing water and spectacular scenery. Each of these Blue Ridge Mountain

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Enterprise Florida, Inc.

Florida Economic Development Arm Issues Marketing RFP

Enterprise Florida, Inc. (EFI) the principal economic development organization for the state, which facilitates job growth for Florida businesses through recruitment and retention, international trade and exporting, promotion of sporting events, and capital funding programs to assist small and minority businesses. They have issued an RFP for a marketing company

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Visit Florida

Florida Tourism Industry Issues Advertising RFP

VISIT FLORIDA – The Florida Tourism Industry Marketing Association – has issued an advertising & branding RFP. VISIT FLORIDA is the State of Florida’s official tourism marketing corporation and serves as the official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government vendor, but

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Nootropics

Marketing of Nootropics: Onnit Alpha Brain and More

Nootropics are also referred to as memory enhancers, cognitive enhancers, smart drugs, neuro enhancers, and intelligence enhancers. They are supplements, nutraceuticals, functional foods, and drugs used to improve at least one aspect of mental function. You know those television dramas that sometimes show college students or those in ivy-league prep

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healthcare pr social media

How Healthcare PR Should Use Social Media

Social media is the darling of all business these days, but when it comes to healthcare, there are a few immediate concerns. Because social media is inherently communal, privacy concerns play a huge role in determining how the healthcare sector can engage. But that doesn’t mean social media is off

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Coca Cola Branding

Coke and Crimea: All Marketing Is Local

This past December, Coca-Cola posted a holiday update to its followers on Vkontakte, a social media network popular in Russia and Eastern Europe. The post included a cheerful message overlaid on a map of Russia presented in Coke’s iconic red and white. This is a branding strategy Coca-Cola has used

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Online PR Tools

The Best Online PR Tools & Media Tracking Services

The Internet offers countless tools claiming to help public relations pros connect with consumers, decision makers, press, and wire services. But which options are the best, how can you know which services won’t waste your time? We’ve taken the liberty to review some of the best, so you can find

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AOL

A New Name For AOL: Good Business for the Future?

AOL, one of the earliest internet service providers, is as well-known for its history as it is for its current operations. AOL owns Huffington Post, TechCrunch, and Engadget, and has acquired all of Microsoft’s ad business, rendering it a serious force in the digital media business. Despite this, it still

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Troy Cultural Alliance

New York & New Jersey PR & Marketing Opportunities Available

Two opportunities which Everything-PR readers may be interested in: The Troy Cultural Alliance (TCA), an association of Troy, New York’s cultural organizations, seeks a partner to design a marketing and communications plan to help promote Troy as a cultural destination. In early 2014 a group of Troy’s cultural organizations joined

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