Marketing

The Business of Gift Giving: Online

I am the most lazy gift giver. Don’t get me wrong, I love doing it. The appreciation from people when they get a gift is amazing, but it is hard to find the time and energy to go out and shop. Which is why I am so lucky that an

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Now SEO

7 Ways to Take Advantage of Social SEO

Social SEO is a concept that takes advantage of the role that social media plays in improving a site’s social rankings. Today, the search engines place more weight on those SEO activities that are a cut above the norm. Therefore, a video or infographic that goes viral looks good in

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Search Engine Optimization

How to Gain SEO Benefits from PR

Saying the PR industry has changed since I started my career just six years ago is an understatement. No longer is my day about writing, drafting and pitching press releases. Now it is more about the integrated marketing mix encompassing both social media and SEO. As these disciplines have become

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Facebook SEO

7 Steps To A Search Engine Friendly Facebook Page

A lot has been written on the proper way to optimize a Facebook page. Following tip after tip only to realize that they don’t work, could be a huge waste of time and money. This post takes away the guesswork and provides 7 surefire steps to get your Facebook page

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