Your company just started up an online presence, there’s all this buzz about social media and some so called “conversation” going on. Figuring out you’ll have to join Facebook and Twitter, maybe even starting a company blog, this is just for starters, what about that steep learning curve to knowing
If you are sitting there with your Monday thinking cap on wondering what will be the very “next thing” in consumer engagement, maybe your waiting and thinking is already over. IPI (Europe) Limited, printable interactivity may already be here. Your read correctly, real world printed products and packaging that can
Everything PR News has engaged in discussion with a number of key decision makers over the last year. PR gurus, creatives, journalists and editors, but not so many marketing experts. We found just such a guru in Brian Fitzgerald.
Brands have to change the way they communicate with consumers, and stories are a part of this natural evolution. How do they do it so far? Concrete storytelling examples from P&G.
How do you measure the value of a Facebook ad? Likes, interactions, engagement or hard sales? Here are a few options, and tools to help you gain market intelligence and conduct successful Facebook advertising.
In an ever dynamic world of digital influence, it becomes increasingly important for marketers to know their targeted audience in order to build the right advertising and/or marketing campaigns and promotion strategies, across the same social networks. Armed with the right knowledge of these audiences, business advocates stand a far
The reports review mobile bar code marketing, messaging, in-app and mobile internet strategies, worldwide and U.S. internet ad spend, and mobile contextual advertising.
The ability to generate a viral video has more benefits these days than a dozen television commercials. Here are six examples of businesses that have done it right.
Ace Metrix™, a TV and ad analytics leader, has announced a unique Olympic ad effectiveness program. Agencies and brands can subscribe to the new program for viewing Olympic themed ads across many industry niches.
A new study released by global interactive marketing provider ExactTarget (NYSE:ET) found that nearly two thirds of online Brazilian consumers have made a purchase after receiving an email marketing message.
