By allowing app users to pay software makers directly for the software they use, legislators in South Korea have passed a new law that will effectively end the fat commissions that tech giants Apple and Google earn from app sales. This affects the business model with which these companies operate
Women’s empowerment means promoting women’s sense of self-worth, their capacity to make their own choices, and their right to influence social change for themselves and others. It is important to find out how women across different age groups perceive women’s empowerment and what type of messaging would resonate best with
New musicians can easily get lost in the crowd with over 60 thousand new songs being uploaded to Spotify on a daily basis. However, despite how oversaturated the entire music industry seems to be, most record labels are still creating over-the-top marketing campaigns for their top artists. Most of the
A logo reveals the identity of a brand. The combination of text and imagery not only gives people the name of a business, but it also serves as a visual symbol that represents the vision of a business. It is a part of branding strategy; a symbol that leads to
According to research from marketers, email marketing is an incredibly successful and widely utilized marketing channel. Small businesses can also utilize email marketing campaigns in various ways. There are plenty of benefits to email marketing campaigns, which makes them a very useful tool depending on the goal of the business
Most of the best practices in terms of paid search tend to remain the same, however, companies that are looking to expand into international markets for the first time, or simply want to grow their local presence, should be paying attention to certain strategies and details to get better results.
The self-driving startup from Russia, Yandex, and the online food ordering company GrubHub, have started collaborating to deliver food to college campuses across the United States. This collaboration is the latest innovation, which will have hundreds of self-driving robots on six wheels basically act as food delivery trucks in various
Most marketers already understand that the speed at which different SEO techniques are changing is constantly increasing. This is because Google’s algorithm is getting more powerful and gathering more data every day. That means it’s not only analyzing and understanding websites, but that it’s also incredibly effective at keeping thousands
The pandemic has brides wearing masks but that does not draw attention away from the fact that the U.S. wedding market is a $60 billion industry. For couples, to wait for a grand ceremony at an indefinite date would strip the big day of all its fun. Some put the
There are plenty of business owners, the term marketing and public relations dance to conjure up images of expensive marketing campaigns and excessive spending. However, marketing a business doesn’t always have to be expensive because there are plenty of free ways to do it. The digital landscape has offered exposure
