When customers are looking to make a purchase, they tend to do a lot of research beforehand, to ensure that they are making the right purchasing decision. Customers are checking companies’ competitors and figuring out which purchasing decision will work best for them. That’s why in order to improve their
Developing, creating, publishing, and distributing content takes a lot of time, planning, and overall effort. This is especially true when companies aren’t sure of which type of content to use to keep their target audience engaged. There are many different types of content that companies can develop and use, but
All consumers want to connect with local businesses, and according to Google itself, searches that include the “near me” keywords have increased by 500% each year. Additionally, over 80% of customers have used Google to search for more information on local businesses in the last year. That means companies that
Marketing professionals that want to become more successful need to develop a strong set of skills, both soft and technical. These days, having the right set of skills and being creative isn’t quite enough to stay competitive in the marketing industry. Additionally, with the constant evolution of various marketing tools
Many brands and corporations have started listening to the demands from consumers about representation, which is why they’ve started prioritizing inclusion when developing video content. Last year alone, diversity searches for digital content with an authentic representation of communities on the basis of race, size, age, ability, and sexuality have
Diversity, equity, and inclusion (DEI) have become key components of effective video content marketing campaigns. According to research from Facebook, over 60% of audiences around the world have stated that they’d like to see more diversity from the brands they follow. However, diversity isn’t a thing that companies can simply
Quora is a website that deals primarily with questions and answers. It has undergone tremendous growth since its early days and now has 190 million active users. As a platform, Quora can present good marketing opportunities to brands. As Quora provides answers to questions on a wide variety of topics,
The success of a business depends on many factors, and marketing is an important one. A business can gain an edge over its competition by focusing on its marketing. No matter how good its product is, a brand cannot succeed if the benefits of the product are not known to
Plenty of marketers stand for the idea that companies should only be worried about the number of backlinks they generate to increase their search engine visibility. However, some marketers have argued that companies should be more worried about the quality of their backlinks instead of the quantity. At the end
One of the most useful tools that companies can use to assess their strengths, opportunities, weaknesses, and threats is a SWOT analysis. This analysis helps businesses figure out the advantages and disadvantages of all business decisions, as well as forecast future events by considering the most important factors that surround
