There’s no need for businesses in the e-commerce industry to track every single KPI available to them. However, it’s important for companies to figure out which KPIs are relevant to their businesses, and to keep track of them. Sales Every e-commerce business should be tracking its overall sales on a daily,
Design and marketing tend to go hand-in-hand. That’s because, without a good design, every marketing effort is going to look the same. Marketing and design work together to make companies make positive impacts on their customers. These days, a lot of big brands and corporations are making design a top
A company’s board of directors is a group of individuals elected by shareholders who serve as the top governing body of the business. While there are other committees and advisory boards, it is ultimately the members of this board who have oversight responsibilities for all aspects of managing the company.
Company-sponsored research (CSR) is the kind of research a company does when commissioned by an investment bank to write research reports on their stock, for instance. This is also known as paid-for or commissioned research. The aim of CSR is to raise awareness of the stock and build investor interest
A company’s board of directors is tasked with steering the company toward success by making important, often expensive decisions about where to invest and how to grow. They are responsible for the overall success of a company, and it is their duty to ensure that every dollar spent adds value.
Making a company appear cohesive to its customers is crucial for brand recognition and success, and it starts by integrating all the branding of a business into every business aspect. Since companies spend a lot of time and effort on their branding, once branding is complete together, it’s time to
When it comes to generating new leads, most companies use outbound marketing strategies. However, more marketers have recently started to embrace inbound marketing strategies for their lead generation efforts. However, it’s important for companies to understand the elements that make up each marketing strategy for generating leads. This is what
Digital commerce refers to the buying and selling of goods and services using digital channels like the internet and mobile networks. It is widespread and crucial for setting pricing, customer acquisition, promotion, customer retention, and content development. The digital commerce landscape is transforming at a rapid rate, with changes occurring
Marketers use a strategy called website personalization to develop unique and customized experiences for visitors to a website. Personalization has become a factor that differentiates businesses from each other. Customers prefer experiences that are unique and relevant to themselves, rather than broad and generic experiences that are not tailored to
Marketing automation allows companies to improve their productivity while also nurturing more leads. There are plenty of marketing automation tools specifically meant to be used by B2B companies. Those tools allow businesses in the B2B industry to improve and streamline marketing activities and tasks, which helps marketing teams stay efficient
