The customer journey on the website of a company is very important. If a company wants loyal customers, it needs to optimize its UX. User experience or UX includes all aspects of an end user’s interactions with a company, its products and its services. If a business understands the needs
Every company needs to invest in promotional efforts to be able to reach the target audience. However, for small businesses, this tends to be a bit difficult because not all of them are able to create big marketing campaigns. Fortunately, there are a few marketing efforts that any company can
Change is a key element of the fashion industry and fashion retailers are still trying to navigate through the after effects of the pandemic. The fashion industry is moving towards a more sustainable model and customers want their favorite fashion brands to be more accountable. Social media platforms have also
The user interface is created to touch on the different components that allow customers to engage with products or services at the most fundamental levels. However, user experience is all about how that customer feels about the product or service that they’re interacting with as a whole after they have
At the most basic level, the user interface is the collection of pages, screens, and any other visual components like icons and buttons that allow users to interact with the service or product. The internal experience that users have when they start interacting with each element of a company’s solutions
Seasonal content is useful during a certain period of time. There are mainly two types of seasonal content, one is time-based and the other is event-based. Viral content always wins and one way to ensure that content is viral is to associate it with a holiday or an event. A
The gaming industry has constantly been growing, as people of all backgrounds and ages can be found among the consumers of games. That means the video game industry is no longer exclusive to a specific group of audience demographics as it used to be in the past, and it’s a
Marketing efforts are all about telling the target audience why a company’s solution is the best possible choice that will meet their needs, and the best way for companies to figure out how they can stand out from the crowd is by looking at what the competitors are selling to
Search engine optimization isn’t always easy for companies to utilize, as the industry is always coming up with different strategies and rules while the search engines are regularly updating their algorithms. In fact, Google itself provides around 1000 updates each year for website ranking. However it’s not easy for companies
Companies that are looking to improve their website ranking on search engine results pages and get an edge in their search engine optimization efforts need to start investing in optimizing the images that they publish on their website. In fact, companies that don’t invest in image optimization can end up
