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Looking at the trends, it’s crystal clear that digital marketing is showing a strong, long-term growth line. According to multiple reports, digital marketing spending will eclipse $146 billion over the next three years. While...
The psychological phenomenon “negativity bias” means that it’s typical for people to be able to recall previous negative experiences a lot more vividly compared to the positive ones. Additionally, any negative associations are going...
What makes a good digital marketer? It’s a question a lot of businesses are asking themselves, especially if they are signing pricey invoices for outsourced digital marketing help. The world of digital marketing is...
In the past couple of years, podcasts have started rivaling traditional media, like radio and TV, especially in public relations. Back in the day, if a story wasn’t in the newspapers or presented on...
Predicting consumer behavior has slowly developed into its own separate industry. This means that gone are the days when companies would blindly gauge the interests of the masses and market to them accordingly. These...
Procter & Gamble’s chief brand officer Marc Pritchard says the firm will continue to drive efficiencies across a number of operations, including its advertising and marketing supply chain, production costs and other media spending....
A new campaign from Goodwill and the Ad Council is equal parts humorous and heartwarming, and it’s come just in time to coincide with the usual Thanksgiving advertising deluge. The Bring Good Home PSA...
The main types include content marketing, search engine optimization, search engine marketing, social media marketing, and affiliate marketing. Email marketing and pay-per-click advertising are also on the list. What are the 3 types of...
The world of marketing has changed – digital media is part and parcel of any marketing agency. What Is a Digital Marketing Agency? Digital marketing defines many ways to promote brands. It can be...
While most merchants are prepping for the 2019 holiday season, they should also be thinking about next year. And the thinking should not be as much about the 2020 holiday season but retaining current...
