More marketing & PR experts we interviewed gave us more predictions. Mike Paffmann, CEO of Virgo PR says marketing of all forms will grow, noting “media will remain key, content marketing will continue to be important as will influencers. Many in the world of PR will see excellent years in
As Chief Marketing Officer of Sky Zone, Josh Cole is considered a leader in experiential-entertainment marketing and is a contributor to marketing thought leadership. Having previously held several roles at Universal Studios, most recently VP Marketing and E-Commerce, and being with Sky Zone for over 6 years, he knows a
Recent developments worldwide have landed many a business in a tough spot – far from an ideal situation. The good news is that marketing experts recommend that businesses foster customer loyalty to overcome this difficult situation. Customer loyalty is based on repeat purchases and return customers, but there are more
Marketing and advertising are dynamic industries that are constantly evolving and reinventing themselves in order to embrace all of the new media and tech that allows them to reach audiences in brand new ways. However, in order for businesses to drive more growth through their marketing and advertising campaigns, they
When businesses are looking to develop a brand new product, they need to plan a few things before that new product becomes available to the public. And while a coming soon page is a valuable tool in promoting that new product or business venture, as it can function as a
TikTok is all the rage this year, and naturally with that comes brand attention from companies wanting to advertise, market and win customers via this rapidly growing social media tool. Here are some expert thoughts on how to market and win on TikTok. “Tiktok has become influential to youth now.
The holidays are on their way, and it’s time to break out the Christmas tree and deck the halls. Plenty of people find joy in the holiday music and decorations, despite the current worldwide crisis. Instead of focusing on the thousands of news stories covering the pandemic, people have started
The Sinclair Broadcast Group has been moving forward with its latest new appointment following an expansion of the group’s executive team. The latest addition to the company is the veteran marketing executive, John Zeigler who brings more than two decades of experience to the company. The new executive at Sinclar
We asked some experts for predictions on what marketing and PR will look like next year, and received interesting commentary. Mike Paffmann, CEO of recently formed Virgo PR says that 2021 will be a year of change, as well as growth for public relations and marketing firms of all sizes. Paffmann says,
A lot of talk about what next year will bring for public relations and communications and different experts are sharing different thoughts. [powerhousecomm.com]Powerhouse Communications President and PR industry veteran, Kristin Daher says we can expect to see many changes in PR and marketing in 2021, including that brands must be
