When it comes to utilizing public relations efforts, e-commerce stores can see plenty of benefits– especially if all efforts come from honesty. Whatever message is going to be shared with the target audience should be true and factual, because making false statements in any PR effort is pointless. This is
Why create an entire campaign geared towards the LGBTQ+ community? How about their over $1 Trillion in buying power in the US today? To top that, the median income of a same-sex couple is 23% above that of straight households. And most importantly to a business? LGBTQ+ consumers are more
Companies that are looking to grow, or even survive, will need a customer base. Then, in order to get customers, the company should be promoting itself. In the past, this was a simple matter of deciding between an ad in a local newspaper, or a flyer in a brochure, but
Just a few years ago, it was a lot simpler to find businesses on the internet. Searching didn’t require any ranking factors, or technical know-how so that people could discover a business in their online searches. However, today, it’s a lot more complicated for a business to be discovered on
All marketing campaigns cannot be categorized as either rational or emotional. That would be a gross oversimplification. Marketing professionals are sometimes criticized for writing straightforward headlines without any rhetorical nuances. However, sometimes facts are so compelling that they don’t need rhetorical twists. While building brands during the pandemic, one thing
Similar to the traditional text-based campaigns, dynamic search ads are a different powerful ad campaign that allow companies to expand their coverage and drive more website traffic. However, it’s essential for businesses to set these ad campaigns up the right way; otherwise they won’t net the desired results. The main
These days with the exponential growth of technologies, software, and numerous Internet companies, the way a new solution is marketed to consumers ends up being crucial to a company’s success. Simply releasing an excellent product is no longer enough. These days companies have to market and promote their solutions, activities,
A lot of businesses capitalize on seasonal marketing opportunities. There are always new events that people are encouraged to celebrate. Holidays and cultural events do provide opportunities to boost sales for big and small businesses alike. Given below are a list of advantages of seasonal marketing. 1) Driving traffic – To acquire
Companies in the travel industry often have to create attention-grabbing campaigns to inspire their target audience to make a big-ticket travel purchase. Fortunately, there have been plenty of great travel and travel PR marketing campaigns throughout the years which other companies in the travel industry can learn or take inspiration
Real estate companies understand the importance of having a company website, as well as a general presence across social media platforms. However, once those parts of a company’s brand have been established, it’s time to focus on all the other real estate branding features necessary for a business in that
