Category: Marketing

Amazon’s Top 3 Marketing Lessons

In just a quarter of a century, Amazon has transformed itself from its humble beginnings in a garage to a multinational giant employing thousands of people. Today, people all over the world rely on...

Hiring the Right Digital Marketing Agency

The day in the life of a retail business is a busy one: from shelf restocking to fulfilling orders to inventory management, retail entrepreneurs surely have enough on their plate to keep them busy!...

Referral Marketing and PR’s Role

According to Nielsen, the market survey and ratings firm, some 77% of consumers say they would be more likely to purchase a new product or service if their friend or relative recommended it.  The...

Gaining New Customers

Whether you’re a new entrepreneur on the scene trying to win your first customer, or a seasoned salesperson ready to acquire your 10,000th, customer acquisition should never stop being a business goal. Still, for...

Why’s The Middle Market Job Market So Stagnant?

Mid-market companies, those with annual revenues between $100 million and $3 billion did quite well in the second quarter of 2019 according to figures recently released by the U.S. Chamber of Commerce. In spite...

Using AI for Your Digital Marketing Strategies

When AI first burst onto the technology scene, there was an outpouring of conspiracy theories about robots controlling the world. Today, however, things have changed: people appear to have overcome their fear of the...

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