According to Nielsen, the market survey and ratings firm, some 77% of consumers say they would be more likely to purchase a new product or service if their friend or relative recommended it. The survey reported that a whopping 84% trust these recommendations. There lies the potential of referral marketing
Whether you’re a new entrepreneur on the scene trying to win your first customer, or a seasoned salesperson ready to acquire your 10,000th, customer acquisition should never stop being a business goal. Still, for many owners, sales can be unpredictable. Gaining new customers can, most of the time, feel like
Entrepreneurs who want to build a business that gives them time to live their lives are a dime a dozen. The idea of creating a self-running business is nothing new, but the world of e-commerce has opened up a world of opportunity for savvy business owners-to-be. Still, if you want
Is there a week that goes by when you don’t receive mail with brochures and coupons? Hardly. Which ones appealed to you? Which ones did you act on? Brochures continue to be one of the most effective marketing tools today. Most graphic designers would be elated and jump at the
Mid-market companies, those with annual revenues between $100 million and $3 billion did quite well in the second quarter of 2019 according to figures recently released by the U.S. Chamber of Commerce. In spite of this growth, hiring rates were down. Why was that the case? According to the Chamber,
When AI first burst onto the technology scene, there was an outpouring of conspiracy theories about robots controlling the world. Today, however, things have changed: people appear to have overcome their fear of the unknown, and AI is leading the charge into a bright new world. In this world, using
On-Page Content While is a huge load of work behind the scenes of SEO, you still need to ensure you are producing high-quality content for visitors to read and view. Google’s latest algorithm puts a major emphasis on useful, high-quality writing rather than heavy keyword usage. As such, avoid “keyword
For many people, SEO can seem like the elephant in the room. You know your business needs to deal with it, but you would rather not be the person responsible for the task. Indeed, when most people think SEO, they assume a complex and time-consuming process akin to transcribing the
Running a small business is challenging, and growing the customer base is always a big priority. After all, with new customers comes more revenue and more longevity. But growing this customer base involves marketing, and this is not a skill that every small business owner is familiar with. And that’s
Peter Dering started with zero dollars in venture capital. Now he’s worth tens of millions. Peter and his partners swear by project funding platform Kickstarter. That’s how their once small, camera accessory business, Peak Design got its start back in 2011, and how it continues to thrive today, to say
