We’re currently living during a time where every marketing strategy can make or break a company, which means even when marketing isn’t the most important thing for the business, it’s important to have some affordable strategies for the business. Fortunately, several marketing strategies are both affordable and scalable, which means
When the 16th annual Content Marketing Awards for 2020 were announced in October, it predictably generated a wave of excitement for the winners but also raised questions about the future of content because of the pandemic. Enter TURN ON – Das Saturn Magazin, winner of not just CMI’s Project of
“A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was,” said Joseph Hall, 16th-century British bishop and writer. In today’s world of social media where just about everyone is a reporter and critic, it’s difficult for brands
Many businesses, especially smaller ones and startups, often try to do social media marketing for the business, but they tend to be unfocused in all their efforts, as they haven’t defined the brand’s campaign. Without a clearly defined social media marketing campaign, these businesses will never know if the campaign
In this digital era, all it takes for a business to take off is a sound digital marketing strategy. To create it, marketers need to know all of the essentials about developing a digital marketing strategy, but they should know which strategies to avoid even more importantly. For example, marketers
It’s not always easy to communicate with a target audience to make sure that the company’s point comes across the right way. That’s why businesses develop core messages that they hone and reiterate to the target audience so that people remember those ideas. Whenever a company decides to discuss certain
We’re living through a time when mass meetings are largely unavailable due to the Coronavirus pandemic, which has led to an increase in digital events. Although plenty of digital events were already happening long before the pandemic, their popularity greatly increased once everyone had to stay at home. Digital events
Marketers need to watch, look, and listen to Gen Z, folks born between 1997 and 2012 because they’ve overtaken millennials by almost 4 million to become the largest generation in the U.S. According to a United Nations World Population Prospects report currently numbering around 86 million, their numbers are expected
Until recently, branding meant marking cattle with a red-hot iron so ranchers could identify their herds. But in today’s world, it means a lot more. From there, branding evolved into creating logos that signified a company or its products until now, where it’s even more! With nearly four billion consumers
Brands and corporations looking to get influence over today’s markets have to create and execute brand advocacy campaigns, which can be either simple or complex, to have the general public viewing the brand in a positive light. And to create even more business growth, the customers should share all of
