Predicting consumer behavior has slowly developed into its own separate industry. This means that gone are the days when companies would blindly gauge the interests of the masses and market to them accordingly. These days, brands need all available information regarding their consumers, their motivations, impulses, and thoughts. It’s the
Procter & Gamble’s chief brand officer Marc Pritchard says the firm will continue to drive efficiencies across a number of operations, including its advertising and marketing supply chain, production costs and other media spending. “Even after saving $1 billion in the past five years in agency fees and production costs,
A new campaign from Goodwill and the Ad Council is equal parts humorous and heartwarming, and it’s come just in time to coincide with the usual Thanksgiving advertising deluge. The Bring Good Home PSA is the pro bono brainchild of global advertising and marketing agency Digitas and is designed to
The main types include content marketing, search engine optimization, search engine marketing, social media marketing, and affiliate marketing. Email marketing and pay-per-click advertising are also on the list. What are the 3 types of digital media? What are the examples of digital marketing? The promotion of brands mostly includes the
The world of marketing has changed – digital media is part and parcel of any marketing agency. What Is a Digital Marketing Agency? Digital marketing defines many ways to promote brands. It can be through technology via the internet and other devices such as mobile phones, billboards, digital signs, and
While most merchants are prepping for the 2019 holiday season, they should also be thinking about next year. And the thinking should not be as much about the 2020 holiday season but retaining current and any new customers they acquire. While holiday sales are important, building and retaining one’s customer
In the digital age, living part of your life online isn’t just a convenience — it’s practically a necessity. We find our apartments on Facebook, scroll through potential dates on Tinder, and apply for job interviews on LinkedIn. Day-to-day life is more convenient, searchable, and organized than ever before. However,
The U.S. Census Bureau recently reported that sometime in 2020, the number of minority children in our country will outnumber white children and that around 2040, the total number of minorities will outnumber whites. Other data indicates that four out of ten millennials are non-white and that generation Z (1995-2012)
Last year, Joe Gagliese, co-founder of the popular influencer agency Viral Nation, sat down for an interview with Vox. In the interview, Gagliese talks at length about the makings of a successful influencer career as well as a marketing campaign that converts, and there is useful information to be gleaned
The beautiful thing about working in the marketing industry is that it allows for flexibility and creativity. In many cases, a marketer can work solo and maintain a roster of clients, allowing for a more flexible work-life balance and lifestyle. But marketing is an industry that’s always changing, so it’s
